Wales 'doing a lot of catch up' heading to Euro 2025

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"FAW Aims for Growth in Women's Football Ahead of Euro 2025"

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Dave Adams, the technical director of the Football Association of Wales (FAW), has acknowledged that the organization is significantly 'catching up' in women's football as Wales prepares for Euro 2025. In a recent interview, he noted that it is only in recent years that the FAW has begun to invest equally in both men's and women's teams. Reflecting on the historical context, Adams emphasized that the previous lack of investment was unfair to female athletes. He expressed a personal commitment to equality in sports, highlighting the importance of providing equal opportunities for both his son and daughter. This sentiment is echoed in the upcoming BBC documentary series, 'Iconic: The Rise of the Women in Red,' which chronicles the journey of the Wales women's team from its inception to their recent qualification for Euro 2025, marking a significant milestone for the team.

The documentary showcases the team’s evolution from its humble beginnings, where they played in outdated kits under part-time coaches, to their current status as a competitive squad. Adams stated that the FAW is now dedicated to fostering equality and making substantial investments in the women's game. Noel Mooney, the FAW chief executive, reinforced this commitment by highlighting the organization's focus on increasing participation among women and girls in football. He described the women's game as a 'start-up' due to its historical lack of investment, and the FAW has launched initiatives aimed at doubling the number of registered girls playing football. With the first group game against the Netherlands scheduled for July 5 in Lucerne, the FAW aims to build on this momentum and ensure consistent qualification for major tournaments in the future. The documentary episode is set to air on BBC Radio Wales and BBC Sounds, further amplifying the visibility of the women's team and its achievements.

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Dave Adams has been the FAW's technical director since 2019 Technical director Dave Adams says the Football Association of Wales (FAW) are "doing a lot of catch up" in women's football as the Wales team prepare for Euro 2025. Manager Rhian Wilkinson will name her squad on Thursday for Wales' first appearance at a major finals in Switzerland this summer. Speaking to the BBC documentary seriesIconic: The Rise of the Women in Red, which tells the story of the Wales women's team, Adams admits it is only recently that the FAW has invested equally between the men's and women's teams. "It's very hard for me to comment on the history of it," said Adams, speaking before qualification was secured. "But all I can say I suppose, is it probably wasn't fair or respectful to those athletes at that time. "My view is, I've got a daughter myself so you'd hope that any opportunity that my son's afforded, my daughter is also afforded. "I would endorse that as a parent." This video can not be played Jess Fishlock tells the story of the rise of Wales' women's side Prior to 1993 there was no official Wales women's team affiliated with the FAW. Their first qualifying match against Switzerland for Euro 1995 was played at Cwmbran Stadium and attracted a crowd of just 345. Iconic: The Rise of the Women in Red- hosted by Wales' record goal scorer Jess Fishlock - explores the team's journey from those early origins, playing in handed down kit under part-time coaches, to their qualification for Euro 2025 bybeating Republic of Ireland in Dublin in a play-off finalin December. Adams says the FAW are now committed to equality and investing in the women's game. "We're moving in that direction," he added. "We've definitely got a lot more equality. We're doing a lot of catch up in this space and I think we didn't invest proportionally on both sides. "All I can say now is that we're doing that and we hope that we can make quick progress in this space. "And that's what we're trying to do really is to make sure we can consistently qualify for major tournaments." This video can not be played From the archive: Wales’ first ever UEFA qualifier FAW chief executive Noel Mooney says getting more women and girls playing football is one of the governing body's main priorities. "If we provide a lot more opportunities to schools and to the younger age groups I think that number will just go up and up and up," he said. "We treat the women's game like a start-up almost because it hadn't had the investment historically. Now we're investing in it very heavily." In 2021 the FAW launched its first ever women and girls football strategy, with the aim of doubling participation levels to 20,000 registered girls playing football. "I think we're one of the highest spending national associations as a percentage of our turnover," added Mooney. "It's changed, there's a paradigm shift from where it was when I started my career, maybe 20 years ago. "But what we need to do is keep supporting the grassroots game to grow as well. "So it's making sure we've got all the things in place to make sure that this growth that we see doesn't plateau." Wales face the Netherlands in their first group game at Euro 2025 in Lucerne on 5 July before then playing France and England in Saint Gallen. Episode one ofIconic: The Rise of the Women in Redwill be broadcast on BBC Radio Wales and BBC Sounds at 6.30pm on Monday, 16 June.

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Source: Bbc News