Preston have spent the past 10 seasons in the Championship With domestic football matters put to one side over the summer months, fans don't have a great deal to get excited about. Transfers, fixture dates and a kit launch is the best most clubs can offer supporters. How about throwing a new sponsor into the mix? Preston have announced viral potato sellers SpudBros will be their front-of-shirt sponsor for 2025-26. SpudBros was founded by brothers Jacob and Harley Nelson and hasamassed 4.2m followers on TikTokby selling the lunchtime staple out of an old tram in Preston city centre. "What more can I say? This is a dream come true," Harley said. "We're here to help PNE make history. Let's take it to the top this season and show the world what Preston's all about." Preston finished 20th - one point clear of relegation - in the Championship last season. "We're honoured to be part of the legacy of the club," Jacob said. "From running around the pitch as mascots to seeing our brand on the front of Preston North End's shirt - it's beyond special. "We're proud Prestonians and will always give back and support the city that made us." It is not just big-name, world-renowned companies that have long fought for the prime real estate on a football shirt. Who remembers Hull's iconic 2015-16 number with North Yorkshire theme park Flamingo Land plastered across the front? Scottish band Wet Wet Wet also kept it local in the 1990s when agreeing to sponsor Clydebank. Ed Sheeran - a minority owner in Ipswich Town - has been the leadingleading sponsorsince 2021-22. They had the logo of his tour name on their shirt as they were relegated from the Premier League last season. In the mid-1980s the West Midlands Health Organisation paid to have 'No Smoking' displayed on the West Brom shirts. It is not just on UK shores that left-field partnerships have been struck. In 2023 Barcelonateamed up with the Rolling Stones,featuring the band's iconic tongue and lips logo on their shirt for the El Clasico meeting with Real Madrid. Spider-Man 2, Peter Pan, Zorro, Bad Boys II and White Chicks... That is just a selection of the 16 sponsors Atletico Madrid had on their shirt in 2003-04 after agreeing a deal with Columbia Pictures. The Spanish club featured a new movie from the film studio each time a new release hit the cinema.
Viral potato sellers SpudBros becomes Preston sponsor
TruthLens AI Suggested Headline:
"SpudBros Named Front-of-Shirt Sponsor for Preston North End in 2025-26 Season"
Bbc News
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TruthLens AI Summary
Preston North End has made an exciting announcement regarding their new front-of-shirt sponsor for the 2025-26 season, revealing that SpudBros, a viral potato-selling enterprise founded by brothers Jacob and Harley Nelson, will take this prominent position. SpudBros has gained significant popularity, amassing 4.2 million followers on TikTok by creatively selling potatoes from an old tram located in the center of Preston. Harley Nelson expressed his enthusiasm for the partnership, stating that it is a dream come true and emphasizing their commitment to helping Preston North End achieve success this season. The club, which narrowly avoided relegation last season by finishing 20th in the Championship, is hopeful that this unique sponsorship will resonate with fans and add a fresh energy to the upcoming campaign.
In addition to the excitement surrounding SpudBros, this sponsorship highlights a growing trend where non-traditional brands are stepping into the realm of sports sponsorship. The partnership is reminiscent of past unique sponsorships in football history, where local businesses and unexpected brands have taken the spotlight on team jerseys. Jacob Nelson shared his pride in being part of Preston North End's legacy, reflecting on their journey from childhood mascots to brand sponsors. This collaboration not only signifies a local support system but also aims to enhance community engagement. The involvement of brands like SpudBros showcases how clubs can connect with their local roots while also attracting attention through innovative marketing strategies. As Preston North End prepares for the new season, the anticipation surrounding this partnership is palpable, and fans are eager to see how it will unfold on and off the pitch.
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