Wearing an understated but chic outfit, flowing braids and a dewy, make-up free face, Arop Akol looks like your typical off-duty model. She sinks into the sofa at the offices of her UK agency, First Model Management, and details the burgeoning career that has seen her walk runways for luxury brands in London and Paris. "I had been watching modelling online since I was a child at the age of 11," Akol, now in her early twenties, tells the BBC. In the last three years, she has been streamed across the world while modelling, even sharing a runway with Naomi Campbell at an Off-White show. Travelling for work can get lonely, but Akol is constantly bumping into models from her birth country - the lush, but troubled South Sudan. "South Sudanese people have become very well known for their beauty," says Akol, who has high cheekbones, rich, dark skin and stands 5ft 10in tall. Flick through a fashion magazine or scan footage of a runway show and you will see Akol's point - models born and raised in South Sudan, or those from the country's sizable diaspora, are everywhere. They range from up-and-comers, like Akol, to supermodels like Anok Yai, Adut Akech and Alek Wek. After being scouted in a London car park in 1995, Wek was one of the very first South Sudanese models to find global success . She has since appeared on numerous Vogue covers and modelled for the likes of Dior and Louis Vuitton. And the popularity of South Sudanese models shows no signs of waning - leading industry platform Models.com compiles an annual list of modelling's top 50 "future stars" and in its latest selection, one in five models have South Sudanese heritage. Elsewhere,Vogue featured four South Sudanese modelsin its article about the "11 young models set to storm the catwalks in 2025". "The expectation of what a model should be - most of the South Sudanese models have it," says Dawson Deng, who runs South Sudan Fashion Week in the country's capital, Juba, with fellow ex-model Trisha Nyachak. "They have the perfect, dark skin. They have the melanin. They have the height." Lucia Janosova, a casting agent at First Model Management, tells the BBC: "Of course they are beautiful... beautiful skin, the height." However, she says she is unsure exactly why fashion brands seek out South Sudanese models over other nationalities. "I'm not able to tell you because there are lots of girls who are also beautiful and they are from Mozambique, or Nigeria, or different countries, right?" Ms Janosova adds. Akur Goi, a South Sudanese model who has worked with designers like Givenchy and Armani, has a theory. She believes South Sudanese models are in demand not just for their physical beauty, but for their "resilience" too. Goi was born in Juba but as a child she moved to neighbouring Uganda, like Akol and hundreds of thousands of other South Sudanese. Many fled in the years after 2011, when South Sudan became independent from Sudan. There were high hopes for the world's newest nation, but just two years later a civil war erupted, during which 400,000 people were killed and2.5 million fled their homes for places like Uganda. Although the civil war ended after five years, further waves of violence, natural disasters and poverty mean people continue to leave. Recently, fighting between government and opposition forces has escalated - sparkingfears the country will return to civil war. After leaving a war-weary South Sudan for Uganda, Goi's "biggest dream" was to become a model. Fantasy became reality just last year, when she was scouted by agents via Facebook. For her very first job, she walked for Italian fashion giant Roberto Cavalli. "I was super excited and ready for my first season... I was really nervous and scared but I said to myself: 'I can make it' - because it was a dream," Goi says, speaking to the BBC from Milan, having flown out for a job at the last minute. But some South Sudanese models have had more tumultuous journeys. An investigation by British newspaperthe Timesfound that two refugees living in a camp in Kenya were flown to Europe only to be told they were too malnourished to appear on the runway. After completing modelling jobs, several others were informed that they owed their agencies thousands of euros - as some contracts specify that visas and flights are to be repaid, usually once the models start earning money. Akol says she encountered a similar issue. When she was scouted in 2019, the agency in question asked her to fork out for numerous fees - fees which she now knows agencies do not normally request. "I was asked for money for registration, money for this, for that. I couldn't manage all that. I'm struggling, my family is struggling, so I can't manage all that," she says. Three years later, while living in Uganda, she was eventually scouted by a more reputable agency. Deng, who helps fledgling South Sudanese models produce portfolios, tells the BBC that some have complained about being paid for jobs in clothes, rather than money. Many models also come up against another challenge - their family's perception of their career choice. "They didn't want it and they don't want it now," Akol, who now lives in London, says of her own relatives. "But we [models] managed to come up and say: 'We are [a] young country. We need to go out there and meet people. We need to do things that everyone else is doing.'" Deng says those living in urban areas have become more open-minded, but some South Sudanese liken modelling to prostitution. Parents question the whole concept - wondering why their daughters would be "walking in front of people", he says. Deng recalls a young woman he was assisting who was about to fly out for her first international job. Unhappy that she would be modelling, the woman's family followed her to the airport and prevented her from getting on the plane. But, Deng says, the woman's relatives eventually came around and she has since modelled for a top lingerie brand. "This girl is actually the breadwinner of the family. She's taking all her siblings to school and nobody talks about it as a bad thing any more," he says. He is "proud" to see this model - and others from South Sudan - on the global stage and although the industry cycles through trends, Deng does not believe South Sudanese models will go out of fashion. Goi agrees, saying there is an "increasing demand for diversity" in fashion. Akol too believes South Sudan is here to stay, stating: "Alek Wek has been doing it before I was born and she is still doing it now. "South Sudanese models are going to go a long way." Go toBBCAfrica.comfor more news from the African continent. Follow us on Twitter@BBCAfrica, on Facebook atBBC Africaor on Instagram atbbcafrica
'They have perfect dark skin': The African nation home to fashion's favourite models
TruthLens AI Suggested Headline:
"The Rise of South Sudanese Models in Global Fashion"
Bbc News
7.3
TruthLens AI Summary
Arop Akol, a budding model from South Sudan, has been making waves in the fashion industry, showcasing her talents on prestigious runways in London and Paris. With a career that began at a young age, she has walked alongside renowned models like Naomi Campbell and has gained international attention for her striking features, including high cheekbones and rich dark skin. Akol emphasizes the growing recognition of South Sudanese beauty in the modeling world, noting that models from her homeland are increasingly prevalent in fashion magazines and runway shows. This trend is supported by industry data, which indicates that a significant proportion of emerging models, particularly those highlighted by Models.com, have South Sudanese heritage, reflecting the global appeal and marketability of their unique looks.
The rise of South Sudanese models comes against a backdrop of complex social and political challenges in their home country. Many, like Akol and Akur Goi, have faced tumultuous journeys, migrating to neighboring countries such as Uganda to escape the violence of civil war and economic hardship. Despite these obstacles, their resilience and determination have led them to successful modeling careers, with some models even overcoming exploitation and financial challenges within the industry. The perception of modeling in South Sudan remains mixed, with some families viewing it negatively; however, as more models achieve success, societal attitudes are gradually shifting. Industry figures like Dawson Deng argue that the demand for diversity in fashion will ensure the continued prominence of South Sudanese models in the global market, with Akol confidently asserting that their presence in the fashion world is only going to grow stronger.
TruthLens AI Analysis
The article highlights the rise of South Sudanese models in the global fashion industry, focusing on individuals like Arop Akol and notable figures such as Alek Wek. It emphasizes the beauty and unique features of South Sudanese people, framing them as a significant presence in contemporary fashion. The narrative suggests a connection between their striking appearance and the increasing demand for diversity in modeling.
Purpose of the Article
One of the primary aims of this article is to celebrate the achievements of South Sudanese models and to draw attention to their growing influence in the fashion world. By showcasing their beauty and success stories, the article seeks to foster a sense of pride within the South Sudanese community and highlight the potential for representation of diverse backgrounds in an industry often criticized for its lack of inclusivity.
Public Perception
Through this narrative, the article seeks to shift perceptions regarding beauty standards in fashion. By spotlighting South Sudanese models, it challenges the traditional Eurocentric ideals that have dominated the industry for decades. This could also enhance the understanding and appreciation of African beauty in global media.
Potential Omissions
While the piece focuses on the successes of these models, it may inadvertently gloss over the socio-political challenges faced by South Sudan, including ongoing conflict and economic instability. By concentrating on the glamour of the fashion industry, there is a risk of diverting attention from these critical issues that affect the majority of the population in South Sudan.
Manipulative Elements
The article could be seen as having a manipulative aspect in the way it frames the narrative around beauty and success, potentially creating an idealized image of South Sudan that does not fully reflect the reality. The language used can also evoke strong emotional responses, which might distract from more complex societal issues.
Comparative Analysis
When compared to other articles discussing diversity in fashion, this piece aligns with a broader trend of highlighting underrepresented communities. However, it stands out by specifically focusing on a national identity linked to beauty in a way that has not been as extensively covered in mainstream media.
Image of the Publication
The publication’s choice to feature such stories can enhance its image as a progressive outlet that supports diversity and challenges conventional beauty standards. This may attract a readership that values inclusivity and representation.
Societal and Economic Impact
The emphasis on South Sudanese models could inspire a new wave of interest in African fashion and culture, potentially leading to increased investment in the fashion industry within South Sudan. This could also create economic opportunities for local designers and artisans, fostering a more vibrant fashion scene.
Target Audience
The article seems designed to resonate with various communities, particularly those involved in fashion, culture, and the African diaspora. It aims to inspire pride among South Sudanese people while appealing to broader audiences interested in diversity and representation.
Financial Market Implications
On a global scale, increased visibility of African models could influence luxury brands to invest more heavily in African markets, affecting stock prices of companies that prioritize diversity in their marketing strategies. Brands that fail to adapt to these changing dynamics risk losing market share.
Geopolitical Relevance
While the article primarily focuses on fashion, it indirectly points to the potential for greater cultural exchanges and understanding between nations. The growing presence of South Sudanese models could foster goodwill and interest in South Sudan, which may have implications for diplomatic relations.
Use of AI in Writing
It's possible that AI tools were used to assist in crafting the article, particularly in data analysis or trend identification. However, the narrative quality suggests human oversight in the storytelling aspect, focusing on personal experiences of models.
Trustworthiness of the Article
The article appears credible, drawing on firsthand accounts and established figures in the fashion industry. However, its selective emphasis on beauty and success could create a somewhat skewed perspective, making it essential for readers to consider the broader context of South Sudan’s challenges.