Nike delays the release of its new activewear line with Kim Kardashian

TruthLens AI Suggested Headline:

"Nike Postpones Launch of Kim Kardashian's Activewear Collaboration"

Nike delays the release of its new activewear line with Kim Kardashian analysis cover image CNN 7.7
Image Source: https://media.cnn.com/api/v1/images/stellar/prod/gettyimages-2203264814.jpg?c=16x9&q=w_800,c_fill
Original Article Source: https://edition.cnn.com/2025/06/20/business/nikeskims-kim-kardashian-launch-delay
View Raw Article Source (External Link)
Raw Article Publish Date:
AI Analysis Average Score: 7.7
These scores (0-10 scale) are generated by Truthlens AI's analysis, assessing the article's objectivity, accuracy, and transparency. Higher scores indicate better alignment with journalistic standards. Hover over chart points for metric details.

TruthLens AI Summary

The highly anticipated collaboration between Kim Kardashian and Nike, known as NikeSkims, has encountered delays in its launch schedule. Initially slated for a spring release, the launch has been postponed due to production issues, although a new date has yet to be disclosed. The collection is designed to extend Kardashian’s well-regarded shapewear line and aims to innovate within the global fitness and activewear market, specifically targeting women athletes. Despite the excitement surrounding the collaboration, details such as pricing and product images remain scarce, and the dedicated webpage has not seen any updates since its original announcement earlier in the year.

This collaboration marks a significant departure for Nike, which has traditionally relied on acquiring companies or collaborating with well-known athletes, such as Michael Jordan, to develop its apparel lines. The partnership with Skims is a first for Nike, reflecting CEO Elliott Hill's broader strategy to rejuvenate the brand amidst a challenging market environment. The company has faced a 20% drop in stock this year, losing ground to competitors like Lululemon and Alo. In an effort to regain its competitive edge, Nike has also recently increased prices on certain products, although they did not explicitly cite rising U.S. tariffs as a contributing factor. Additionally, the company is reshaping its strategy by reducing the supply of classic sneaker lines, such as the Air Force 1 and Pegasus, to stimulate demand and encourage sales of higher-priced models like the Air Max line. As Nike prepares to release its earnings report next Thursday, the anticipation surrounding both the delayed NikeSkims line and the company's overall performance remains high.

TruthLens AI Analysis

You need to be a member to generate the AI analysis for this article.

Log In to Generate Analysis

Not a member yet? Register for free.

Unanalyzed Article Content

Source URL: https://edition.cnn.com/2025/06/20/business/nikeskims-kim-kardashian-launch-delay

The eagerly anticipated collaboration between Kim Kardashian and Nike has delayed its launch.

NikeSkims, which wasannounced in Februaryfor a spring release, is pushing back its launch date because of production delays, according to a source familiar with the situation. A new date hasn’t been revealed.

The collection is an extension of Kardashian’s popularshapewear lineand aimed at disrupting the “global fitness and activewear industry with best-in-class innovation in service of all women athletes,” according to a previous press release.

Few details about NikeSkims have been made available, including pricing and images. The webpage hasn’t been updated since the original announcement.

The Kardashian-backed collection with Skims is a first for Nike, which hasn’t partnered with an outside company before to create a new brand. Instead, it has relied onacquisitionsor tapping popular athletes (i.e. Michael Jordan) for apparel.

Broadening the appeal of Nike is part of CEO Elliott Hill’s plan to revive the troubled company, whose stock has dropped 20% this year. In recent years, the company has lost its competitive edge in theactivewear categoryagainst Lululemon, Alo and even Old Navy.

Nike recently announced hiked prices on some of its products, although it didn’t mention higher US tariffs as the reason. The company said in aprevious statementthat “we regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”

The company is also trying to recover from strategy mistakes. It is scalingback the supplyof its classic sneaker lines Air Force 1 and Pegasus to juice demand in order to sell the sneakers at full prices. Nike also wants to push shoppers to buy higher-priced Air Max shoes designed for running.

Nike (NKE) releases earnings next Thursday.

Back to Home
Source: CNN