Newcastle will play in the 2025-26 Champions League after finishing fifth in the Premier League Newcastle United have apologised for causing any offence in a video that was used to launch the club's new third kit. The video, which featured Newcastle fan and singer Sam Fender, originally included a flag in the club's colours that resembled the Rising Sun flagused by Japanese armed forces in World War Two. The video was deleted by the club on all its social media channels and replaced byan adapted version.,external Newcastle said: "The reaction to our new third kit with Adidas has been special, but the launch video contained a scene that could inadvertently cause offence. "We apologise for that. We've removed the scene from the film to make sure that as many fans as possible can enjoy it."
Newcastle apologise for any offence caused by kit launch video
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"Newcastle United Issues Apology Over Controversial Kit Launch Video"
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TruthLens AI Summary
Newcastle United Football Club has publicly apologized for any offense caused by a video used to launch their new third kit featuring Adidas. The video, which showcased the club's third kit and included a performance by Newcastle fan and singer Sam Fender, drew criticism for displaying a flag in the club's colors that bore resemblance to the Rising Sun flag historically associated with the Japanese armed forces during World War II. This aspect of the video led to backlash from fans and viewers who found the imagery potentially offensive, prompting the club to take immediate action. In response to the controversy, Newcastle United deleted the original video from all their social media platforms and released a modified version that excludes the contentious scene.
In their official statement, Newcastle United acknowledged the reaction to the kit launch and expressed regret over the unintended offense caused by the video. They emphasized their desire for all fans to enjoy the new kit and made it clear that the club takes such matters seriously. The club reiterated their commitment to inclusivity and respect within their fan community. The removal of the scene was a proactive step to ensure that the kit launch could be appreciated by a broad audience without any negative connotations. The incident highlights the ongoing importance of sensitivity in sports branding and marketing, especially regarding historical symbols that may evoke strong reactions from different communities.
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