Actor union Sag-Aftra has filed a complaint over the use of artificial intelligence (AI) to recreate the voice of Star Wars villain Darth Vader in Fortnite. The union said Llama Productions - a subsidiary of Epic, which makes the hit video game - had chosen "to replace the work of human performers with AI technology". It has alleged the company did so without informing the union of its intentions or bargaining over terms. The BBC has approached Epic Games for comment. The union'sUnfair Labour Practice complaint, filed to the US National Labor Relations Board (NLRB), alleges that the company made "unilateral changes to terms and conditions of employment, without providing notice to the union or the opportunity to bargain, by utilising AI-generated voices to replace bargaining unit work". It said this amounted to a failure by the employer to "bargain in good faith". In the game, players can fight against Darth Vader, recruit the character to their team and interact with it. "Strategise with the ultimate Sith Lord. With your voice. And he'll respond back using conversational AI," the company wrotein an announcementon Friday. It said its AI voice recreation of the Star Wars villain would not have been possible, nor "nearly as sinister" without the agreement of the estate of James Earl Jones - the late actor who voiced Darth Vader in the film franchise. An attached statement from the actor's family said he "felt that the voice of Darth Vader was inseparable from the story of Star Wars" and "always wanted fans of all ages to continue to experience it". "We hope that this collaboration with Fortnite will allow both longtime fans of Darth Vader and newer generations to share in the enjoyment of this iconic character," they added. Sag-Aftra said it welcomed its members and their estate exercising their right to control how digital replicas are used - but wanted to be involved so actors more widely could benefit. "We must protect our right to bargain terms and conditions around uses of voice that replace the work of our members, including those who previously did the work of matching Darth Vader's iconic rhythm and tone in video games," it said. The complaint comes against the backdrop of video game and voice actors growing increasingly concerned over the use of AI to reduce their work or replace them altogether. Hollywood actors such as Scarlett Johansson have also highlighted concerns overhow their digital likeness could be manipulated using generative AI. Sag-Aftra, which represents actors across gaming, film, television and radio, has been continuing to try and reach agreements on terms around video game voice actors rights sincestrikes began last year. Voice actors connected to the SAG-Aftra union have been refusing to work with companies like Activision, Disney, Warner Bros and EA since July over issues such as the use of generative artificial intelligence. These included assurances over the use of digital replicas in video games. There are also worries the AI-powered tech could be misused. Wiredreportedthat Fortnite players were already finding ways to make Darth Vader's character swear in voice chats.
Fortnite faces complaint from actors' union over AI Darth Vader
TruthLens AI Suggested Headline:
"Sag-Aftra Files Complaint Against Epic Games Over AI Use for Darth Vader in Fortnite"
Bbc News
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TruthLens AI Summary
The actor union Sag-Aftra has formally lodged a complaint regarding the use of artificial intelligence (AI) to recreate the voice of Darth Vader in the popular video game Fortnite. This complaint targets Llama Productions, a subsidiary of Epic Games, alleging that the company has opted to replace human performers with AI technology without prior notification or negotiation with the union. The complaint was filed as an Unfair Labour Practice with the US National Labor Relations Board (NLRB) and claims that Epic Games made unilateral changes to employment terms by using AI-generated voices, thereby failing to engage in good faith bargaining. Players in Fortnite can interact with Darth Vader, utilizing his character in gameplay, which includes strategic communication through AI. Epic Games emphasized that the AI voice recreation was possible due to an agreement with the estate of James Earl Jones, the iconic voice of Darth Vader, who had a deep connection with the character's legacy and wished for fans to continue experiencing it across generations.
In light of the growing concerns among video game and voice actors about the implications of AI technology on their work, Sag-Aftra has expressed the importance of being involved in decisions that affect how digital replicas are utilized. The union has pointed out that actors who previously contributed to portraying Darth Vader in video games deserve consideration and protection regarding their rights. Since strikes began last year, voice actors represented by Sag-Aftra have halted work with major companies, including Activision and Disney, over issues related to generative AI and the use of digital likenesses. Additionally, there are apprehensions regarding potential misuse of AI technology, as evidenced by reports of players finding ways to manipulate the character's voice inappropriately during gameplay. The union's ongoing efforts aim to establish fair agreements that safeguard the rights of voice actors in an evolving digital landscape.
TruthLens AI Analysis
The news article highlights a significant conflict between the actor's union Sag-Aftra and Epic Games, the developer of Fortnite, over the use of AI to replicate the voice of Darth Vader. This situation raises critical questions about the implications of artificial intelligence in creative industries and the rights of performers.
Union's Concerns About AI Usage
The complaint filed by Sag-Aftra emphasizes the union's belief that Epic Games has taken unilateral action by deploying AI-generated voices without prior negotiation or notification. This behavior is seen as a breach of labor practices, suggesting that the company is prioritizing technological advancements over the rights and livelihoods of human actors. This conflict may reflect broader anxieties within the entertainment industry regarding the integration of AI and the potential for job displacement.
Public Sentiment and Reaction
The article could aim to evoke sympathy for the actors' union and highlight the importance of human creativity in performance. By framing the use of AI as a threat to employment, the news might rally public support for unions and the rights of performers. The mention of James Earl Jones's estate supporting the collaboration may add complexity, as it shows that even among actors, opinions on AI usage can vary.
Potential Omissions and Hidden Agendas
While the article presents the union's perspective, it may not fully explore the benefits of AI in enhancing gameplay or expanding audiences' access to beloved characters. This could suggest a desire to focus on the controversy while downplaying the innovative aspects of AI technology in the gaming industry.
Manipulative Elements and Trustworthiness
The article's portrayal of the conflict may have a manipulative quality, particularly in its emphasis on the union's grievances. By focusing on the negative implications of AI, it could steer public perception toward viewing technological advancements solely as threats rather than opportunities for growth. The trustworthiness of the article is bolstered by the inclusion of statements from relevant parties, but the framing may lead to a biased interpretation of the events.
Societal Impact and Broader Implications
This complaint could have far-reaching consequences for the gaming industry, potentially setting a precedent for how AI is used in entertainment. If the union's concerns resonate with the public, it could lead to stricter regulations on AI usage and a reevaluation of labor practices in creative fields. The economic ramifications could also unfold if consumers react negatively to companies perceived as undermining human labor.
Support from Specific Communities
The coverage of this issue may resonate particularly with labor rights advocates, actors, and those concerned about the ethical implications of AI. It could also appeal to gamers who value authentic character interactions and narratives over AI-generated responses.
Market Impact and Industry Reactions
This news could influence stock prices for companies involved in gaming and entertainment. Investors may react to the potential for increased regulation or public backlash against companies that utilize AI in ways perceived as exploitative.
Geopolitical Context
While this issue primarily centers on labor rights and technological ethics, it may reflect larger global discussions about AI's role in society. As industries across the world grapple with similar challenges, this story could be indicative of a growing trend in labor relations influenced by technology.
The possibility of AI involvement in the writing of this article cannot be dismissed, especially considering the structured presentation of the facts and the focus on specific narratives. If AI was used, it might have contributed to framing the union's concerns in a way that emphasizes urgency and conflict.
In summary, the article presents a complex issue that intertwines labor rights, technological advancements, and public sentiment. The emphasis on the union's perspective suggests a desire to protect human performers in an evolving landscape, though it may also limit a broader discussion about the potential benefits of AI in the creative sector.