The US Food and Drug Administration has approved three new color additives from natural sources “that will expand the palette of available colors from natural sources for manufacturers to safely use in food,” the agency said in a news release. The three dyes are Galdieria extract blue, butterfly pea flower extract and calcium phosphate. US Department of Health and Human Services Secretary Robert F. Kennedy Jr. has made phasing out petroleum-based dyes in the nation’s food supply one of the priorities in his broader initiative to “Make America Healthy Again.” Artificial food dyes are facing new restrictions or bans at both the federal level and in more than half the states. In April, FDA Commissioner Dr. Marty Makary announced the agency would work with the industry to remove and replace the dyes, though the FDA largely hasn’t yet made this a requirement for industry. “For too long, our food system has relied on synthetic, petroleum-based dyes that offer no nutritional value and pose unnecessary health risks,” Kennedy said in a news release. “We’re removing these dyes and approving safe, natural alternatives — to protect families and support healthier choices.” 3 new natural food dyes Galdieria extract blue derives from Galdieria sulphuraria, a type of red algae that carries a water-soluble blue pigment known as C-Phycocyanin and is found in acidic volcanic hot springs and calderas, according to the FDA and Fermentalg, a French chemical company using micro-algae for colorants, foods and supplements. Fermentalg sought approval for the additive for foods and beverages via a petition it submitted to the FDA in 2021 and has patented a Galdieria sulphuraria extract under the name Everzure. Galdieria sulphuraria’s natural ability to reside in acidic environments lends to its stability in food and beverages, which is something food and beverage manufacturers have been concerned about in the shift to natural alternatives to highly stable artificial dyes. Butterfly pea extract is a blue color from which manufacturers can create a range of shades including bright blues, intense purples and natural greens, according to the FDA. It’s produced from the water extraction of the dried flower petals of the butterfly pea plant, and is already approved for some uses, including sports drinks, fruit drinks, fruit and vegetable juices, alcoholic beverages, candy and ice creams. Its use is now expanded to also include ready-to-eat cereals, crackers, snack mixes, hard pretzels, plain potato chips, plain corn chips, tortilla chips and multigrain chips, the FDA said. The petition that raised this extract for consideration was submitted in February 2024 by the St. Louis-based Sensient Colors, one of the largest global dye-makers. Calcium phosphate, a mineral compound containing both calcium and phosphorus, provides a white color newly approved for use in ready-to-eat chicken products, white candy melts, doughnut sugar and sugar for coated candies, according to the FDA, whose decision approves a 2023 petition filed by New Jersey-based Innophos Inc., a mineral solutions company. “The FDA determines whether an additive is safe to use by considering the projected human dietary exposure to the color additive, the additive’s toxicological data, and other relevant information, such as published literature,” the agency stated in a news release. The pros and cons of natural colors The embrace of natural dyes is due to health concerns around artificial colorants, such as increased risk of cancer and neurobehavioral issues. While some manufacturers acknowledge these concerns, they have also highlighted the challenges involved in an industrywide shift to alternative dyes, which is likely due to both state-level bans and the FDA’s requirement that food companies remove red dye No. 3 — banned in January — from foods by January 15, 2027. “Natural colors can be more expensive from a cost-in-use perspective depending on the raw ingredient being used,” Amy Agallar, vice president of investor relations and treasurer at Sensient, said via email May 2. “The raw ingredients can vary due to many factors such as availability, time to harvest and color availability from the raw material. The natural color needed to replace a synthetic color can be ten times that of a synthetic product.” That discrepancy is partly due to some food and beverage products requiring heat processing or acids that affect the stability of natural colors, Agallar added. “Some natural colors are also not very light stable and this may be needed in the end application.” Additionally, “studies show that customers prefer products with color and are more likely to purchase food and beverages with a color that matches the expected flavor,” Agallar said. “Consumers use the color to identify how a product will taste. Food manufacturers currently use natural color products in about 80% of new colored food and beverages released in the US each year.” There’s little funding for research on artificial food dyes, and even less for the study of emerging alternatives — so it’s not yet known whether these new natural dyes could have any effect on human health. But with most natural dyes coming from plants and being used in small quantities, “it’s hard to believe they’d have any effect” on the general population, Dr. Marion Nestle, Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at New York University, told CNN in a previous story. Sensient has developed its own safety program, Certasure, Agallar said. “This program ensures that our natural colors are free of pesticides, heavy metals, microbiological contamination, adulteration, and unauthorized solvents.”
After push to remove artificial coloring, FDA approves 3 natural food dyes
TruthLens AI Suggested Headline:
"FDA Approves Three Natural Food Dyes to Replace Synthetic Alternatives"
TruthLens AI Summary
The U.S. Food and Drug Administration (FDA) has recently approved three natural color additives intended to replace synthetic dyes in food products. The newly approved dyes include Galdieria extract blue, derived from a type of red algae, butterfly pea flower extract, and calcium phosphate. These approvals come as part of a broader initiative led by U.S. Department of Health and Human Services Secretary Robert F. Kennedy Jr., who aims to phase out petroleum-based dyes due to health concerns associated with artificial food colorants. The FDA highlighted that these natural alternatives will enhance the palette of colors available for food manufacturers while ensuring safety and compliance with health standards. The approval process involved careful consideration of the safety and dietary exposure to these additives, reflecting the FDA's commitment to protecting consumers' health.
Galdieria extract blue, which is stable in acidic environments, is particularly noteworthy as it offers a vibrant blue hue derived from a natural source. Butterfly pea flower extract allows for a versatile range of colors, from bright blues to intense purples, and is already utilized in various beverages and candies. Its recent approval includes a wider array of products such as cereals and snack foods. Calcium phosphate, a mineral compound, has been approved for use in white-colored food products like chicken and candy. Although the shift towards natural dyes is welcomed due to health concerns over artificial colorants, manufacturers face challenges related to cost and stability. Natural dyes can be significantly more expensive and may not always match the performance of synthetic options. Despite these hurdles, the trend towards natural colorants is gaining momentum, with approximately 80% of new colored food and beverages in the U.S. incorporating natural colors, reflecting a growing consumer preference for products perceived as healthier and safer.
TruthLens AI Analysis
The recent approval by the FDA for three natural food dyes marks a significant moment in the ongoing debate surrounding food safety and consumer health. This article illustrates the regulatory shifts aimed at phasing out synthetic colorants in favor of natural alternatives, reflecting broader societal trends toward healthier food choices.
Intent Behind the Article
The FDA's decision aligns with a growing public interest in natural food products, signaling a move away from artificial additives widely perceived as harmful. The article aims to communicate the agency's commitment to public health by endorsing safe, natural alternatives. This initiative may also be viewed as a response to consumer demand and pressure from health advocates who argue for the elimination of petroleum-based dyes.
Public Perception
By emphasizing the health risks associated with synthetic dyes, the article seeks to cultivate a perception that natural alternatives are not only safer but also more desirable. This narrative can foster greater trust in regulatory bodies and encourage consumers to choose products that utilize the newly approved colorants.
Potential Concealments
While the article champions the benefits of these natural dyes, it may downplay the complexities involved in the transition from synthetic to natural colorants, such as potential cost increases for manufacturers and the implications for food production processes. The focus on the positives could serve to overshadow any challenges or criticisms surrounding this shift.
Manipulative Elements
The language used in the article suggests a deliberate effort to frame the FDA's actions as progressive and consumer-friendly. By highlighting statements from influential figures like Secretary Kennedy, it positions the regulatory changes as part of a broader health initiative, which could be seen as a tactic to galvanize support while potentially glossing over the intricacies of implementation.
Authenticity of Information
The information presented appears to be credible, given its sourcing from the FDA and associated scientific organizations. However, the framing and selectivity of the details can influence how the audience perceives the issue. The overall emphasis on natural dyes may lead to an oversimplified understanding of food safety.
Societal Implications
The approval of natural dyes may influence consumer behavior, leading to increased demand for products that utilize these alternatives. Additionally, as states implement varying regulations on artificial dyes, we might see a shift in market dynamics, potentially benefiting companies that adapt to these trends. The article could also inspire further dialogue on food safety regulations and the role of government in public health.
Target Audience
This article likely resonates with health-conscious consumers, parents, and advocacy groups focused on food safety. By appealing to these demographics, it aims to strengthen support for natural food products and heighten awareness of synthetic additives' potential risks.
Market Impact
The news could affect the stock prices of companies involved in food production, particularly those that rely heavily on synthetic dyes. Firms that are early adopters of the new natural colorants may gain a competitive edge, while those lagging behind could face scrutiny or loss of market share.
Global Perspective
In the context of global food standards and health trends, this development reflects a growing preference for transparency and health-conscious choices among consumers. It aligns with broader movements towards sustainability and natural products that are prevalent in various markets worldwide.
Use of Artificial Intelligence
While it is unclear whether AI was specifically employed in the article's creation, the structure and style suggest a systematic approach to information presentation. AI models might have helped in data analysis or content generation, particularly in synthesizing information from regulatory sources.
The article ultimately conveys a strong message about the shift towards natural food additives while potentially glossing over the challenges that may accompany this transition. The FDA's actions are framed as progressive, appealing to a health-conscious audience while aiming to inspire confidence in regulatory efforts.