UK cheesemaker welcomes new EU deal – but says it comes four years too late

TruthLens AI Suggested Headline:

"UK Cheesemaker Simon Spurrell Welcomes New EU Trade Deal After Brexit Challenges"

View Raw Article Source (External Link)
Raw Article Publish Date:
AI Analysis Average Score: 7.9
These scores (0-10 scale) are generated by Truthlens AI's analysis, assessing the article's objectivity, accuracy, and transparency. Higher scores indicate better alignment with journalistic standards. Hover over chart points for metric details.

TruthLens AI Summary

Simon Spurrell, a British cheesemaker, has expressed cautious optimism regarding the new EU trade deal, despite having been forced to sell his business due to significant losses incurred from Brexit-related red tape. Spurrell, who previously highlighted the staggering costs of exporting cheese after the UK's exit from the single market, noted that while he is pleased that negotiations have resumed, the deal comes too late for many small producers like himself. He lamented that the opportunities presented by such a deal could have been realized as early as 2020. The hard Brexit deal, orchestrated by former Prime Minister Boris Johnson, resulted in a drastic 20% loss in sales revenue for Spurrell's Cheshire Cheese Company, as he faced exorbitant charges of £180 per veterinary certification for retail orders to the continent, which severely impacted his business model.

The new deal proposes a version of the Swiss arrangement, which aims to eliminate most sanitary and phytosanitary checks, potentially revitalizing trade for small and medium-sized businesses. Spurrell articulated that the return of access to the wider EU market, which comprises 27 countries, could significantly benefit small producers who were disproportionately affected by Brexit. He emphasized that larger companies and supermarket chains were better equipped to handle the increased costs, leaving smaller businesses at a disadvantage. The merger with Joseph Heler, a larger firm, is seen as a strategic move to navigate the costly trade barriers, allowing for cost distribution across larger shipments. Spurrell also highlighted that the deal could lead to job retention and creation within his workforce, indicating a hopeful outlook for the future of his business and the wider cheese industry in the UK.

TruthLens AI Analysis

The recent news article highlights the perspective of a British cheesemaker, Simon Spurrell, who reflects on the impact of Brexit on his business and the newly proposed EU deal that may offer some relief. While Spurrell expresses cautious optimism about the deal, he also emphasizes that its timing is problematic, considering the significant losses he faced over the past four years due to Brexit-related complications.

Impact of Brexit on Businesses

The article illustrates the harsh realities that many businesses, particularly in the food sector, have faced since Brexit. Spurrell's experience of losing £600,000 and having to sell his company underscores the severe economic consequences that have arisen from new trade barriers. This narrative aims to resonate with other business owners who have experienced similar challenges, potentially fostering a sense of solidarity and shared frustration.

Timing of the EU Deal

Spurrell's remarks about the deal coming "four years too late" suggest a critical stance towards past governmental decisions, particularly those made by former Prime Minister Boris Johnson. By framing the deal as delayed, the article implies a failure on the part of the UK government to prioritize and protect the interests of local businesses. This creates an atmosphere of accountability, positioning the current government as needing to rectify previous missteps.

Public Sentiment and Awareness

The article attempts to evoke a sense of awareness about the ongoing struggles of small businesses in the UK, particularly those reliant on exports. This focus on Spurrell's story could encourage public sympathy and support for more favorable trade agreements. The emphasis on the high costs associated with veterinary certifications serves to highlight the bureaucratic hurdles that continue to affect the industry.

Potential Manipulation or Bias

While the article does present factual information regarding Spurrell's experiences and the EU deal, there is a subtle tone of frustration that could influence readers' perceptions of Brexit and the current government. The language used, particularly phrases like "grownups are back in the room," suggests a critique of past leadership while also appealing to a desire for competent governance moving forward.

Connections to Broader Trends

In the context of other news about the economic impact of Brexit, this article fits into a larger narrative of dissatisfaction among business owners and the general public. It reflects ongoing debates about trade policies and economic strategies post-Brexit, which could align with other reports focusing on the economic recovery and trade negotiations.

Future Implications

The implications of this article are significant. It could contribute to a growing discourse on the need for better trade agreements that prioritize small businesses. As public sentiment shifts, there may be increased pressure on the government to act in favor of more favorable trade relations with the EU, potentially influencing future policies and decisions.

Target Audience

The piece seems to target business owners, policymakers, and the general public who are invested in understanding the impacts of Brexit. By sharing Spurrell's story, the article may resonate with those who have experienced similar challenges, fostering a sense of community among affected individuals.

Market Reactions

In terms of market implications, this news could be relevant for investors in the food and agriculture sectors. Companies involved in dairy production or export may experience fluctuations based on public sentiment and perceived opportunities in light of the new EU deal.

Geopolitical Context

While the article primarily focuses on domestic issues, the implications of Brexit and the UK’s relationship with the EU are significant in a broader geopolitical context. The ongoing negotiations and agreements are part of a larger global conversation about trade and cooperation post-pandemic.

AI Influence

There is a possibility that AI was utilized in drafting this article, particularly in structuring the narrative and ensuring clarity. The tone and presentation suggest a polished approach that could be influenced by AI models trained on journalistic standards. However, there is no explicit evidence indicating AI manipulation, as the content remains grounded in a personal narrative.

The reliability of the article hinges on its factual basis regarding Spurrell's experiences and the EU deal. However, the emotional undertones and potential biases introduced through language may affect how the information is perceived by readers. Overall, while it provides valuable insights, readers should consider the broader context and potential biases present.

Unanalyzed Article Content

A British cheese maker who was forced to sell his business because of a £600,000 loss caused byBrexitred tape has welcomed the new deal with Brussels – but says it comes four years too late.

Simon Spurrell, who made headlines whenhe highlighted prohibitive export costsafter the UK’s exit from the single market, said he was delighted the “grownups are back in the room” and he will now consider relaunching his business as long as the details are confirmed.

“It is good news but we could have had this from day one. It is just such a shame it has taken so long, we could have had this in 2020,” he said.

His company’s business modelwas upended overnightunder the hard Brexit deal sealed by Boris Johnson with20% of sales revenue disappearing immediately.

The former prime minister decided to reject the EU’s offer of a Swiss deal obviating the need for veterinary certification on food including red meat, poultry and shellfish because it would have meant the UK aligning itself with EU rules.

A version of the Swiss deal, with most sanitary and phytosanitary checks eliminated, is now back on the table, with hopes it can be concluded within a year.

Brexit meant Spurrell faced charges of £180 per veterinary certification on retail orders on the continent, even for cheese packs worth just £35.

Initially Spurrell, who had committed to a £1m expansion for his growing CheshireCheeseCompany, tried to get around the new trade barriers considering warehousing cheese on the continent.

But the costs were prohibitive and he sold to a larger business who had a distribution centre in the Netherlands and a legal entity to export to in Germany.

“They were exporting to themselves but it still meant the UK was losing out. They have to pay 5% of corporate tax and 20% VAT to the Germans and the transport costs have to be paid to the Dutch, so margins are tight. This deal potentially does away with that but we have to wait to see if it includes no checks for orders from individual customers,” he said.

Even if not, this is huge news for small and medium-sized businesses, he said.

“Our biggest consumer market, 27 neighbouring countries that we lost, is open again. It is the small producers that lost out from Brexit. The biggest companies and supermarket chains were able to shoulder the costs.

“Now we can stop fishing in this small pond and cast our net wider again. Everybody has been waiting for this to happen. Just thank heavens the grownups are back in the room instead of people trying to make the EU to be the bad guys when it is the British government who cut us out of the market in the first place and rejected the original SPS deal.”

He added: “All the Tories were interested in was soundbites and sabre-rattling, not British business.”

In 2021, the first year of Brexit trading operations, Spurrell lost £240,000 in wholesale and consumer business inEuropeand was looking at another hold of £350,000 the following year before deciding to sell up.

He said the alliance with Joseph Heler, a much larger concern, offered strategic means of dealing with costly Brexit trade barriers.

“If you are large enough you can mitigate the increased costs because the cost of the paperwork for one pallet of cheese can be spread across 100 pallets. It will also benefit all the customers in the EU because they can get a local delivery rate,” he added.

Spurrell said the deal, which was undertaken for an undisclosed sum, was also great news for his workforce. All head office, production and warehouse staff will be retained while 14 additional full and part-time jobs will be created.

Back to Home
Source: The Guardian