True blue: why the chore jacket just won’t quit

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"The Enduring Appeal of the Chore Jacket in Contemporary Fashion"

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TruthLens AI Summary

The chore jacket, originally designed as workwear for French factory workers over a century ago, has transformed into a fashion staple seen across various settings, from gardens to high-end fashion runways. Its simple design has made it a popular choice among contemporary brands and retailers, including Sainsbury’s Tu and Asda’s George. The jacket’s resurgence is evident on social media platforms, where it is showcased by both high street brands like Zara and luxury labels like The Row. Celebrities such as Brooklyn Beckham and Hailey Bieber have helped popularize the chore jacket, further cementing its place in modern fashion. This evolution from practical workwear to a coveted item illustrates the jacket's versatility and adaptability in style, appealing to a wide range of consumers, including those seeking authenticity in their clothing choices.

The journey of the chore jacket from utilitarian origins to a fashionable item reflects broader societal changes, particularly after World War I when industrialization in France led to increased factory jobs and the establishment of workers' rights, including the provision of work clothing. The jacket's durability and the personal history embedded in each piece have contributed to its appeal among modern wearers. Fashion designers today are aware of the chore jacket's significance, acknowledging its roots while creatively interpreting its design. However, the appropriation of workwear by the middle class raises questions about authenticity and the relationship to its historical context. Despite the challenges posed by fast fashion, the chore jacket remains a symbol of resilience and individuality, with contemporary designers focused on producing durable garments that respect the jacket's legacy while catering to modern needs, such as inclusive sizing. As such, the chore jacket continues to thrive in wardrobes, representing both functionality and a connection to the past.

TruthLens AI Analysis

The article delves into the enduring popularity of the chore jacket, tracing its evolution from a utilitarian garment worn by French factory workers to a fashionable item embraced by contemporary culture. This transformation reflects broader trends in fashion and society, showcasing how practicality can merge with style.

Cultural Significance

The chore jacket's journey from workwear to fashion staple highlights its cultural relevance. It has been adopted by various demographics, including celebrities and fashion influencers, which contributes to its status as a symbol of modern style. The article points out its presence in everyday settings, indicating that it resonates with a wide audience, thus reinforcing its appeal.

Fashion Industry Dynamics

The rise of the chore jacket can also be seen as a response to the fast-paced nature of the fashion industry. The jacket's simple design lends itself to mass production, making it accessible to a broad consumer base. Retailers from high-end labels to supermarkets have capitalized on this trend, suggesting a democratization of fashion where practical items are celebrated.

Social Trends

The mention of public figures like Brooklyn Beckham and Harry Styles wearing chore jackets illustrates how social media and celebrity influence can shape fashion trends. The article suggests that the chore jacket appeals to a sense of nostalgia and functionality, which resonates particularly with younger generations seeking authenticity in their clothing choices.

Market Impact

From an economic perspective, the popularity of the chore jacket could signal a shift in consumer spending towards versatile, durable fashion items. Brands that produce these jackets may see increased sales, impacting stock prices and business strategies within the fashion sector.

Potential Manipulation

While the article primarily serves to inform about the chore jacket's popularity, there may be elements that subtly influence consumer perception. By highlighting high-profile endorsements and collaborations with luxury brands, it could encourage a sense of desirability and exclusivity. The tone of the article, which celebrates the chore jacket’s evolution, may also lead readers to perceive it as a must-have item, potentially driving further consumer interest.

Trustworthiness of the Article

The information presented appears reliable, supported by historical context and current examples. However, the framing of certain brands and trends may reflect a bias towards promoting the chore jacket as a fashion essential, which could lead to a less critical view of consumerism in fashion.

In summary, this article serves to celebrate the chore jacket as a versatile and culturally relevant piece of clothing, while also reflecting broader societal changes in fashion consumption. It connects consumer behavior with cultural trends, suggesting a nuanced relationship between style, utility, and identity.

Unanalyzed Article Content

Look around you and before too long you are likely to spot a chore jacket. I saw a particularly fine example on a dad last weekend at a heritage railway. As warm days stretch into still-cold evenings, beer gardens are full of them. They are worn down allotments and in towns, and I have a few in my own wardrobe. Because what began as everyday workwear for French factory employees more than a century ago has today become a wardrobe stalwart. You can even find chore jackets in the supermarket, withSainsbury’s TuandAsda’s Georgeoffering the cheapest – the simple design lends itself to mass production.

They march across my Instagram feed, from workwear-inspired brands LF Markey, Folk or Uskees, down through high street stores such as Zara and John Lewis, as well as at hyper-expensive label The Row – your French machinist might have muttered a piquant “dis donc!” atits chore, with pockets too close together and a £1,500 price tag. The jacket has been worn by the likes of Brooklyn Beckham and Hailey Bieber, while Harry Styles is often seen in a version by SS Daley, the label inspired by British class tensions (and in which he has a financial stake).

So how did we get here? Traditional homeware storeLabour and Wait started sellinga jacket by old-school French brand Mont St Michelwhen it opened in 2000. But the coat arguably found its way to contemporary fashion through New York street style photographer Bill Cunningham, who wore one like a uniform as anyone who watcheda 2010 documentary about his life and workwell knows. Monty Don embraced its functional origins by wearing one in the garden, even inspiring a Reddit thread where contributors ask “how can I dress like Monty Don?”. On the shoulders of these practical and creative men, the chore coat evolved from its utilitarian origins.

Other designers have since gone rogue with the classic style, with mixed results:the Tate is selling a choremade in collaboration with London streetwear brand Lazy Oaf,in bright indigo with garish embroidered details.Adidas’s “chore”is a burgundy jacket with the sportswear brand’s logo on the back, fastened with zips and Velcro. It is absolutely hideous. Even brewers are getting in on it, withGuinness launching a collab with Native Denims: its off-white body with dark buttons is perhaps supposed to reflect the colouring of their fiendishly popular pints, but instead looks like white fabric that has been washed with black socks.

Many of these outliers are far from the original. So whatisa true chore? I thought I had two, both vintage: a blue cotton jacket and a heavy brown canvas railway worker’s coat with a Peter Pan collar. Apparently not, according to Marie Remy of The French Workwear Company, who has been selling the coats since 2014. Her father, a mechanic, wore thebleu de travail(as they’re known in her homeland) to work six days a week. Remy is a purist and for her, thebleuhas to be made from blue cotton twill or moleskin and have three patch pockets: two large ones and a smaller one higher on the breast. It should “absolutely not” have a lapel collar (like mine) but rise up to the neck with four, five or, at a push, six buttons.

The jacket’s roomy, boxy shape makes it both practical in the workplace (there’s no loose material to get caught in machinery) and adaptable in style. “If you got a child to draw a jacket, it would be almost like workwear in how it’s pared down,” says Remy. “That’s why I think it survived so long.”

An expert in the history of the coats, she explains that they took off after the first world war, when the rapid industrialisation of France led to more factories, an employment boom and, significantly, collective bargaining power. The rights negotiated by French unions included free clothing for their workforce, with some men at companies such as SNCF or Gaz de France entitled to at least one new chore coat each year. This led to the overproduction that Remy believes explains why they remain so plentiful on the vintage market today. “In some sectors, the unions would even manage to negotiate the costs of washing the garments,” she says. “You have to think of the clothing as work tools, really.”

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Regular, often intensive, wear meant that each jacket became unique, taking on the imprint of its owner’s life and labour, and this has fed into their modern appeal. Fergus Henderson, co-founder of the London restaurant St John, is such a fan that he and business partner Trevor Gulliver collaborated on their own chore with Savile Row-based menswear brand Drakes. According to Gulliver, Henderson refers to his original French jacket “as his history, a sort of diary of days” – every crease or stain tells a story. He praises the chore for “durability, an everyman quality, and they are simply of sound design – they work”.

But the popularity, or even the fetishisation, of workwear can be thorny. In the case of the chore, the modern middle class has plucked them from their historical context, while simultaneously enjoying the authenticity they signal by dint of their blue-collar origins. (After all, we get the term “blue collar” from workwear, since blue dye was the cheapest available for these mass-produced items.) The fact that they exist thanks to the hard-won rights of the early-20th-century French unions, and the graft of those who spent their entire working lives in them, arguably becomes a form of ironic appropriation if you’re wearing one to the local farmers’ market to drop a tenner on kimchi.

Contemporary designers are aware they now signal a certain identity. “If you recognise yourself as somebody that doesn’t necessarily sit behind a desk, then the chore coat is for you,” says Erica Toogood, pattern cutter at the eponymous brand she founded with her sister Faye. The chore was a direct inspiration for their mechanic jacket, which remains a staple of the collection they launched in 2013.

“One of the most beautiful things is the idea of the chore coat being for the anonymous worker, yet every one of those vintage jackets indicates the DNA of the person that’s worn it,” she says. Her challenge as a pattern cutter is to echo this sense of a personal history, even in a new garment. “We try to cut those elements in to show that maybe somebody has been in that jacket before you, and that you’re simply taking on the role of wearer as another person along the line.”

Remy believes that vintage chore coats remain popular because of their durability. “People are attracted to them because it’s like a backlash against fast fashion,” she says. “What can you do as an individual? It can feel overwhelming, it’s very difficult.” To her, buying a chore coat is “a mini standing up to it as an individual. It’s attached to values.”

One sure-fire way contemporary designers can build positively on the jacket’s history is making new ones in larger sizes – we’ve all got a lot bigger since the early 20th century. This has been at the core of the Toogood philosophy, which as a unisex brand has a universal sizing range.

Despite the abundance of chore coats on the market, familiarity doesn’t have to breed contempt. When the chore is done well, and doesn’t stray too far from the original model, it remains versatile and comfortable, whether a battered 60-year-old vintage jacket or a new, more expensive, long-term investment. For Toogood, “they become firm friends that stay in your wardrobe for years”.

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Source: The Guardian