It only ended a few years ago, butWestworldalready feels a bit of a TV footnote. A pricey mid-2010s remake of a 70s Yul Brynner movie few people remembered, HBO’s robot cowboy drama lumbered on for four lukewarm seasons before getting cancelled – with few people really noticing.
Still, when it premiered,Westworldwas big news. Here was a show well-placed to do a Game of Thrones, only for sci-fi. Its high production values were married to an eye-catching cast (Evan Rachel Wood, Ed Harris, Thandiwe Newton, Jeffrey Wright) and it was run by the crack team of Lisa Joy and Jonathan Nolan, who promised they had a playbook for how the whole show would shake out. This, of course, was an important promise in that immediate post-Lost period, where everyone was terrified that they would be strung along by a show that was “making it up as they went along” (as a Lost defender, I have to say at this point that they weren’t “making it up as they went along”, but that’s an argument for another newsletter).
But even the best laid plans, and the most tightly plotted of TV shows, have a way of unravelling. The first inkling I had that Westworld might not be TV’s next big series was when fans of the show on forum/social media hybrid Reddit started correctly guessing how plotlines would pan out. Twist after twist in the show’s first season were predicted, sometimes a week early or more, by Redditors well-versed in the rhythms and tropes of telly, or otherwise just willing to go above and beyond in the search for the most minuscule of clues. Things got so bad that, in the second season, Joy and Nolan were forced torewrite the scriptto alter a plotline the Redditors had already rumbled. It was a sign not just of Westworld’s fragility, but the strength of Reddit and its users, who were able to make even seasoned showrunners quake in their boots.
Reddit has, of course, comfortably outlasted Westworld. This month, the site – immodestly self-described as “the front page of the internet” – celebrates its 20th birthday. It’s an anniversary that sits in the shadow of a more seismic 2005 web debut: YouTube, which celebrated its own birthday back in February. But Reddit’s impact on popular culture, though not at YouTube’s “we’ve replaced TV” levels, has been sizeable.
That Reddit’s arrival came in lockstep with an era of intense fandom and parasocial relationships doesn’t seem coincidental. Fan forums existed long before Reddit – from message boards for bands and solo artists to the acid-tipped TV show chat on thestill-missedTelevision Without Pity – but Reddit organised and supercharged these communities. Suddenly, just about any enthusiasm big or small, Marvel movies to musical microgenres, could be discussed under one roof, freely and openly.
Such freedom and openness come at a cost, and Reddit’s – misogyny, racism, conspiracy theories, threats of violence – have beenwidely documented. (Though, in contrast to so many social media platforms these days, Reddit has donea pretty decent jobin cleaning up its act over the past decade). Pop-culturally, it’s a place where fan enthusiasm can occasionally curdle into something more unpleasant (witness thelong and messy historyof the Rick and Morty subreddit).
But too often discussion around Reddit has zeroed in on its less salubrious aspects and overlooked what a remarkable space it can be. Supported by some truly heroic moderation, it is one of the last outposts for that old internet – hobbyist, collaborative, more than a little eccentric. Asthis Atlantic defenceputs it, Reddit is “simultaneously niche and expansive” – which means you can use it as superficially or deeply as you wish: whether you’re asking for a new TV recommendation, or getting detailed advice onbuilding a hurdy-gurdy. In a sense, it has mainstreamed obsessiveness. Where once these hyper-specific communities were hidden away from the wider world, now they’re accessible to anyone seeking them under one giant Reddit umbrella – almost 100 million people actively use the site every day.
I’m not really one of them. At best, I’m a Reddit lurker – never bold enough to properly dive in and post – but, as someone who writes about pop culture, I find it endlessly useful. It’s where I go if I want to get to the bottom of a puzzling Severance plot point on the show’sendlessly insightful subreddit, or discover a lost 70s paranoid thriller on the extremely usefulr/Movie Suggestions. And lord knows how many bands I’ve discovered on boards like the massiver/indieheads(3.6 million members and growing). Fittingly, when I last looked in on r/indieheads, I was greeted with users marking Brian Wilson’s death by discussing his influence on the chillwave genre (with the songAll I Wanna Do), exactly the sort of informed, spirited, geekish back and forth you’d hope for.
Sign up toThe Guide
Get our weekly pop culture email, free in your inbox every Friday
after newsletter promotion
That spirit seems to, for now, have held despite a stock market flotation that some justifiablyworried would ruin the site. Perhaps that fear will one day come to pass. Or maybe not. Maybe Reddit is too big, too singular, too defiantly peculiar to be blandified by big business. Let’s hope we’re still celebrating it in another 20 years’ time, as it topples another pedestrianly plotted TV show.
If you want to read the complete version of this newsletterplease subscribeto receive The Guide in your inbox every Friday