Sali Hughes on beauty: want your makeup to last all day? A setting spray could be the answer

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"Rising Popularity of Setting Sprays Enhances Makeup Longevity"

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The beauty industry has recently witnessed a significant surge in the popularity of setting sprays, a product category that has long been established but has gained fresh attention with numerous new launches promising to enhance makeup longevity. The classic Urban Decay’s All Nighter has been a staple in this category, known for its exceptional staying power. Despite the introduction of many new options, the distinction between 'fixing sprays' and 'setting sprays' is often muddled, as both types aim to lock in makeup and provide a more polished look. In this context, the focus is on sprays that effectively reduce makeup wear and fading, particularly during high-energy activities such as dancing or exposure to heat and perspiration.

Among the standout products, Charlotte Tilbury’s Airbrush Flawless Setting Spray is highlighted for its ability to combine durability with a natural, enhanced complexion. It excels in maintaining a smooth finish, even when additional makeup is applied later in the day. Fenty Beauty’s new You Mist is also noted for its finer spray and comparable longevity, despite lacking the same satiny finish. On the more affordable side, Milani’s Make It Last setting spray is praised for its performance at a reasonable price, while L’Oreal’s Infallible 3-Second Setting Mist is recognized for its impressive lasting effect, albeit with a less favorable fragrance. For those who prefer a lighter application, Kosas’s Cloud Set Airy Setting + Smoothing Mist offers a comfortable, even mist that achieves a smooth and slightly blurred finish, making it an excellent choice for achieving lasting, natural-looking makeup throughout the day.

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Ihave never known a category soar as suddenly as setting spray. It existed for aeons, with the best of them (Urban Decay’sAll Nighter, £29.50, which still has second-to-none longevity) rarely threatened by anything new. But countless sprays have launched in the past year, all of them promising to significantly increase the lifespan of makeup.

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There’s an argument that “fixing sprays” and “setting sprays” have different purposes (locking down makeup versus providing a more unified, less powdery finish, respectively), but I dismiss it because it’s based on the generous assumption that the marketeers who name products according to popular Google search terms give a hoot for semantic nuance. Here, I mean sprays that do all of the above, drastically reducing makeup fade and wear, even during dancing, hot flushing or perspiring.

My favourite in recent years is Charlotte Tilbury’sAirbrush FlawlessSettingSpray(£32), since it best combines staying power with a natural, complexion-enhancing look. It scores extra points for its ability to stay smooth when powder or an evening makeup change is later applied over the top.

But giving it a run for its money is Fenty Beauty’s newYou Mist(£28). This has a finer spray, no fragrance and comparable staying power. It doesn’t have the same satiny look, but is similar in that it doesn’t alter the texture of makeup. It’s a fantastic product upon which I’ve become so dependent that last month, when I arrived in London for a 16-hour day and realised I’d forgotten to apply it, I went straight to Boots to buy one.

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The best setting spray on the high street is Milani’sMake It Last(£14.50). It is an excellent performer at a fair price that keeps makeup fast without dryness, itchiness, tightness or colour changing. However, I specifically mean the spray marked “Original”. I recently bought the SPF version in the US and my eyes streamed profusely until I washed it off. The lasting effect of L’Oreal’sInfallible 3-SecondSettingMist(£9.99) is phenomenal, but it is pipped by the Milani because it smells a bit too much like hairspray.

If you find setting sprays feel too wet upon application, Kosas’s newCloud Set AirySetting+SmoothingMist(£32), does exactly what it says on the pack. The unfragranced, monsoon-like mist coats evenly, coolly and comfortably, and gives a smooth, slightly blurry finish. It’s ideal for those who want their lighter, more natural-looking makeup to last as long as a face full.

Stylist: Yvonne Achato. Lighting assistant: Declan Slattery

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Source: The Guardian