Sali Hughes on beauty: vitamin patches are all the rage, but are the effects more than skin deep?

TruthLens AI Suggested Headline:

"Transdermal Vitamin Patches: A New Trend in Wellness and Beauty"

Sali Hughes on beauty: vitamin patches are all the rage, but are the effects more than skin deep? analysis cover image The Guardian 6.6
Image Source: https://i.guim.co.uk/img/media/d84404e720355d912e38f1acf71fc620f3cd1261/284_292_6771_4065/master/6771.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=d77600c0c3f0b545651e8f8bf554062e
Original Article Source: https://www.theguardian.com/fashion/2025/apr/30/sali-hughes-on-beauty-vitamin-patches-are-all-the-rage-but-are-the-effects-more-than-skin-deep
View Raw Article Source (External Link)
Raw Article Publish Date:
AI Analysis Average Score: 6.6
These scores (0-10 scale) are generated by Truthlens AI's analysis, assessing the article's objectivity, accuracy, and transparency. Higher scores indicate better alignment with journalistic standards. Hover over chart points for metric details.

TruthLens AI Summary

At the close of last year, a noticeable trend emerged within the beauty industry as many professionals began sporting colorful transdermal patches on their wrists, reminiscent of playful children's band-aids. These patches, which are claimed to enhance various aspects of wellbeing including mental health, skin condition, and energy levels, have gained traction on social media platforms, particularly Instagram, where wellness influencers showcase them. Industry experts predict that these patches may eventually supplant traditional vitamin tablets and gummies within the next five years due to their convenience and potential efficacy. However, the actual impact of these patches remains somewhat ambiguous as they often lack rigorous clinical testing, a situation exacerbated by the fact that supplements are not classified as medications. Many existing studies supporting their effectiveness have been conducted by the manufacturers themselves, raising questions about their neutrality. Anecdotal accounts from users suggest that the psychological effects of wearing the patches can be significant, with some reporting feelings of calm and noticeable physiological responses, although the author expresses skepticism about experiencing any tangible benefits from the patches she has tried.

The science behind the effectiveness of transdermal patches is somewhat established, particularly with those used for hormone replacement therapy and nicotine delivery. The founder of The What Supp Co, Kelly Gilbert, emphasizes the importance of using appropriate molecular weights for effective transdermal absorption, criticizing brands that incorporate heavier molecules like vitamin B12 for marketing purposes rather than efficacy. Her patches, which are vegan, recyclable, and allergy-tested, offer three distinct blends aimed at promoting Chill, Energy, and Detox, each priced at £18 for a pack of 15. Another popular option within the industry is the Period Patch by Ross J Barr, which has garnered positive reviews from users who claim it alleviates menstrual pain and enhances mood. While oral supplements often come with drawbacks such as bulking agents and non-recyclable packaging, transdermal patches present a compelling alternative for those looking to improve their wellness regimen. Ultimately, whether these patches can replace oral supplements in terms of effectiveness remains an open question that is yet to be definitively answered.

TruthLens AI Analysis

The article explores the rising trend of vitamin patches in the beauty and wellness industry, highlighting both the enthusiasm surrounding them and the skepticism regarding their efficacy. As these transdermal supplements gain popularity, the discussion centers on their potential benefits versus the lack of rigorous scientific validation.

Purpose of the Article

The article aims to inform readers about the increasing use of vitamin patches as an alternative to traditional supplements. It seeks to create awareness about the potential placebo effects and the marketing tactics employed by supplement companies. By examining both anecdotal evidence and scientific limitations, the article invites readers to consider the merits and drawbacks of these products.

Perception in the Community

There is a growing perception in wellness and beauty circles that vitamin patches could be a modern solution for health and beauty needs, potentially positioning them as more convenient than pills or gummies. This shift in perception might encourage consumers to explore alternative wellness products, enhancing the appeal of the beauty industry’s innovation.

Hidden Aspects

While the article does not explicitly conceal information, it does emphasize anecdotal experiences over scientific evidence, which could mislead readers regarding the patches' effectiveness. The lack of rigorous clinical testing mentioned might suggest a gap in transparency about the actual benefits and limitations of these products.

Manipulation Assessment

The article exhibits a moderate level of manipulative elements. Although it does not outright deceive, it leans towards promoting the patches by highlighting positive testimonials while downplaying the lack of scientific backing. This could lead readers to form a favorable opinion based on anecdotal evidence rather than empirical research.

Credibility of the Information

The credibility of the article is somewhat mixed. While it presents interesting insights into the trend of vitamin patches and discusses both user experiences and scientific limitations, the heavy reliance on anecdotal evidence and marketing perspectives raises questions about the overall reliability of the claims made.

Social Implications

The growing interest in vitamin patches could lead to a shift in consumer purchasing behavior, with more individuals opting for these products over traditional supplements. This trend may also influence economic aspects within the wellness and beauty sectors, prompting companies to innovate further. Politically, this could lead to discussions on the regulation of wellness products and their marketing practices.

Target Audience

The article seems to appeal to health-conscious individuals, beauty enthusiasts, and those interested in wellness trends. It targets communities that are already inclined towards exploring alternative health solutions and seeking convenient options for self-care.

Market Impact

In terms of financial markets, companies that produce wellness products or beauty supplements might see increased interest from investors as trends shift. Stocks of companies focusing on innovative health solutions could potentially benefit from the article's coverage, influencing market perceptions and consumer behavior.

Geopolitical Relevance

While the article focuses mainly on consumer trends within the beauty and wellness industries, it reflects broader societal shifts towards self-care and alternative health solutions. This trend could resonate with ongoing discussions about health and wellness in various global contexts.

Artificial Intelligence Usage

The writing style of the article suggests a human touch, with a focus on personal narratives and subjective experiences. However, AI models could have been used in content generation or editing, emphasizing trends in consumer behavior and language patterns. The narrative structure and emotional appeal may suggest some influence from AI-assisted writing, aiming to engage readers effectively.

Ultimately, while the article provides valuable insights into a growing trend, its reliance on anecdotal evidence and marketing claims requires readers to approach the information critically.

Unanalyzed Article Content

Source URL: https://www.theguardian.com/fashion/2025/apr/30/sali-hughes-on-beauty-vitamin-patches-are-all-the-rage-but-are-the-effects-more-than-skin-deep

At the end of last year, I noticed many of my beauty industry colleagues were wearing brightly coloured patches – a bit like children’s novelty sticking plasters – on their wrists. Soon they started popping up on my Instagram feed via wellness and lifestyle accounts. These transdermal supplement patches, claiming to improve mental wellbeing, skin, nails, energy levels and more, are expected by industry figures to replace vitamin tablets and gummies in the next five years.

Whether or not they do much is hard to call. As patches (and indeed oral supplements) aren’t generally classed as medication, they’re a low priority for clinical testing, while many studies that do exist were undertaken by supplement companies. The anecdotal evidence in favour seems significant, and while this may well be a placebo effect – a friend told me that just seeing the patch there makes her feel calmer; another describes his physiological response to theWhat Supp Co’s Dip Out Chill Patchas “surprisingly dramatic” – if the effects are beneficial to a user’s sense of wellness, there is arguably nothing wrong with that. I wish I felt the same – or indeed any – effect from the many patches I’ve tried so far.

What we know is that transdermal patches for HRT, nicotine and the likedowork, and that the skin will accept molecules with a weight of 500 daltons or under. The What Supp Co’s founder, Kelly Gilbert, has followed this evidence in the creation of her patches and is scathing of brands using heavier molecules such as vitamin B12 purely for marketing purposes. Her recyclable, vegan and allergy-tested patches come in three cocktails of vitamins and amino acids: Chill, Energy and Detox. All are £18 for 15 patches.

Sign up toInside Saturday

The only way to get a look behind the scenes of the Saturday magazine. Sign up to get the inside story from our top writers as well as all the must-read articles and columns, delivered to your inbox every weekend.

after newsletter promotion

Another brand loved by industry insiders is Ross J Barr. One usually cynical health and beauty journalist I know says her two adult daughters cannot endure their periods withoutPeriod Patches(£15 for a pack of seven) from the celebrity acupuncturist. His herbal patches, developed in association with a hospital gynaecology department, are placed over the lower back. My colleague is evangelical about their ability to treat pain and improve mood.

Oral supplements contain bulking agents and their packaging is often non-recyclable. They can be problematic for those with swallowing or digestive issues. So if transdermal patches work for you, there are many good reasons to switch permanently. Whether they prove to be a patch on oral supplements remains to be seen.

Set styling: Yvonne Achato. Patches: The Whatsupp Company and My Barriere

Back to Home
Source: The Guardian