‘Performing is not some gigantic thing – it’s just me breathing’: Obongjayar on the journey from shyness to stardom

TruthLens AI Suggested Headline:

"Obongjayar Reflects on His Musical Journey and Upcoming Album Release"

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AI Analysis Average Score: 7.2
These scores (0-10 scale) are generated by Truthlens AI's analysis, assessing the article's objectivity, accuracy, and transparency. Higher scores indicate better alignment with journalistic standards. Hover over chart points for metric details.

TruthLens AI Summary

Obongjayar, whose real name is Steven Umoh, has been an influential figure in the music industry for over a decade, seamlessly blending genres such as hip-hop, Afrobeat, and experimental electronics. His debut album, "Some Nights I Dream of Doors," received critical acclaim and showcased his unique style. Recently, he was inspired to reevaluate his songwriting approach after performing with Fred Again, which allowed him to witness firsthand the powerful connection his music creates with audiences. This experience prompted him to view songwriting not merely as a commercial endeavor but as a means to connect and resonate with listeners. Umoh’s reflections on the creative process illustrate his belief that true art must be relatable and impactful, akin to translating a language for better understanding and emotional connection.

Born in Calabar, Nigeria, Umoh’s journey from a shy child to a confident performer has been shaped by his grandmother's encouragement, who instilled in him the notion that fear of judgment is self-centered. Now, as he prepares to release his second album, "Paradise Now," he embraces his artistic identity and the themes of family, time, and political commentary within his music. The album promises a vibrant mix of sounds, from pop to bossa nova, while maintaining a strong lyrical focus on his experiences and beliefs. Umoh's approach to music reflects a balance between personal expression and broader societal critique, as he seeks to convey his perspective with authenticity and artistry. His belief that every moment is an opportunity to experience beauty underpins his creative vision, and he remains committed to sharing his journey through his music, regardless of commercial success.

TruthLens AI Analysis

The article presents an intimate look into the journey of Nigerian singer Obongjayar, exploring themes of self-discovery, artistic expression, and the evolution of his music career. It captures his transition from shyness to embracing his role as a performer, reflecting on the complexities of connecting with audiences through art.

Purpose Behind the Publication

The goal of this article seems to be twofold: to highlight Obongjayar's artistic growth and to position him within the contemporary music landscape. By sharing his experiences and insights, the piece aims to engage readers with his story, potentially drawing in new fans and reinforcing his status among existing admirers. This narrative can also serve as an inspiration to other artists facing similar challenges in their creative journeys.

Public Perception

The article likely aims to foster a sense of admiration and connection between Obongjayar and his audience. By detailing his artistic struggles and triumphs, it creates an image of him as relatable and earnest, appealing to those who appreciate authenticity in music. This focus on vulnerability may enhance his appeal to fans who value emotional depth in artistic expression.

Potential Concealments

While the article emphasizes Obongjayar's journey, it may gloss over the commercial aspects of the music industry that can influence an artist's direction. The narrative focuses on personal growth and connection, possibly overlooking business pressures that artists face, such as marketability and commercial success, which might be a consideration for him as he continues to develop his career.

Manipulative Elements Assessment

The article appears to carry a moderate level of manipulation due to its selective focus on positive aspects of Obongjayar's journey. By emphasizing his growth and the emotional resonance of his work, it may inadvertently downplay the challenges and complexities of the music industry that could provide a more balanced view of his experiences.

Truthfulness of the Content

The article seems to present a truthful account of Obongjayar's experiences and perspectives. However, the portrayal is crafted in a way that leans towards a celebratory narrative, which may not capture the complete reality of his artistic journey.

Societal Message

The underlying message appears to encourage readers to appreciate the transformative power of art and the importance of connecting with one's audience. It suggests that true artistry lies not just in technical skill but in the ability to resonate emotionally with listeners.

Comparative Context

Compared to other articles covering similar themes, this piece stands out for its personal touch and in-depth exploration of the artist's mindset. Many music articles often prioritize technical achievements or commercial success, whereas this one delves into emotional and artistic growth.

Industry Image

The publication contributes to a positive image of the music industry, highlighting narratives of resilience and creativity. It positions Obongjayar as a figure who represents the evolving landscape of contemporary music, which is increasingly valuing diversity and authenticity.

Impact on Society and Economy

The article could influence societal perceptions of the music industry, encouraging support for artists who prioritize genuine expression over commercialism. This might impact how fans engage with music, potentially leading to increased support for independent and diverse artists.

Target Audience

The article is likely to resonate with audiences who appreciate indie and alternative music, as well as those interested in personal growth narratives. It aims to attract readers who value authenticity and emotional depth in artistic expression.

Market Influence

While the article may not have direct implications for stock markets or financial markets, it can influence trends in the music industry, particularly in terms of audience engagement and the types of artists that receive attention and support.

Global Power Dynamics

The article reflects broader cultural trends within the music industry, particularly regarding the rise of diverse voices from non-Western backgrounds. It aligns with current discussions about representation and the globalization of music, indicating a shift in power dynamics within the industry.

Use of AI in Writing

There is a possibility that AI tools were utilized in crafting the narrative, particularly in generating metaphors or structuring the article for emotional impact. However, the human touch in Obongjayar's storytelling suggests that the article likely underwent significant editorial oversight.

Conclusion on Manipulation

While the article celebrates Obongjayar’s journey, it may present a somewhat curated version of his experience. The focus on emotional resonance may serve to obscure some of the harsher realities faced by artists in the industry, suggesting a need for a more nuanced understanding of their journeys.

Overall, the article is credible and provides a thoughtful insight into Obongjayar's artistic process, although it intentionally emphasizes the positive aspects of his story.

Unanalyzed Article Content

Right before he began work on his second album, someone told Obongjayar it was time to “start writing songs”. “I remember being really pissed,” laughs the artist, whose real name is Steven Umoh – though, in person, he goes by “OB”. “Like, what the fuck? What do you think I’ve been doing this whole time?”

The incredulity seems fair. The 32-year-old Nigerian singer has been releasing work for more than a decade, running the gamut of genres from hip-hop to Afrobeat to experimental electronics to spoken word, alt-rock and soul. It has made him something of a critics’ darling, but if you’re not familiar with his solo music (his debut album, 2022’sSome Nights I Dream of Doors,was stunning), odds are you’ve heard his lithe, gravelly inflections on Richard Russell’sEverything Is Recordedproject, or warming up UK rap star Little Simz tracks such as 2021’s gloriousPoint and Kill, or sampled by super-producer du jour Fred Again on the 2023 behemothAdore U.

The last of these, which interpolated vocals from Obongjayar’sI Wish It Was Me, was eye-opening for Umoh. Appearing on stage with Fred Again to perform the track, he saw how tens of thousands of people were responding to it in real time. It was “crazy”, he says, and invaluable. “Fred knows the crux of the song, the thing that’s going to hold you and shake you, and distils it down to that. And when you see how people relate to something, how it touches people, that’s when I started to get it.” The experience drove Umoh to reconsider what it meant to “write songs” – not as a newly commercial endeavour, but recognising that art should reach people. He comes up with an analogy about aliens needing to translate their language in order to be understood and have actual impact.

Umoh is like this: pouring out long, thoughtful metaphors on the spot, gesticulating wildly, full of such sincere warmth and enthusiasm for, as he puts it, “yapping”, that he leaves the full English he ordered untouched for the entirety of our conversation – and then the ensuing photoshoot. At one point he’s waggling his hand in my face in the shape of a gun to reiterate how strongly he stands for his beliefs: “If you said you’d shoot me dead unless I said what you wanted me to say, I’d say, ‘Cool, kill me bro!’”

He has not always been this exuberant. Back in Calabar, a port city in south-eastern Nigeria where he spent most of his childhood, Umoh was extremely shy. Aged six, his family laughed at his dream of performing songs to a huge crowd. It was Umoh’s grandmother, of whom he speaks fondly, who coaxed him out of his shyness. She was his main caregiver after his mum, a survivor of domestic violence, relocated to the UK while pregnant with his younger sister. Umoh recalls her encouraging him to be less afraid. “She said, ‘There’s no point. What’s the worst that can happen?’” he recalls. The notion stuck with him, and he now thinks of shyness as its own form of self-centredness: “The only person who really cares is you.”

Today, Umoh cuts a striking figure. He is tall, beaming, dressed in an “I heart London” T-shirt, lurid green sunglasses and bulky silver jewellery. “I’ve been awake since 3am,” is the first thing he announces as he takes a seat outside the Deptford cafe he has chosen for our interview, not too far from where he lives in south London. The sun is shining, and he suspects it’s his hay fever that’s been keeping him up. He is also on the precipice of releasing album number two,Paradise Now.It’sa glorious record of big songs, from gleaming pop numbers to strutting basslines to tender quasi-bossa-nova undercut by occasional west African grooves. This is all topped with a playful, Kate Bush-esque knack for the voice as its own instrument: yelping falsettos, silky crooning, seething growls, all woven together with his trademark honeyed sweetness. The album finds Obongjayar dwelling on family, the passage of time, relationships, faith, self, his anger at the British government. None of this is a cynical rehash of Adore U; instead, it seems the lesson Umoh has learned is to whittle further into himself, toying with the bones of classic song structures, repeating the mantra: “Of me, from me, for the world.”

Surely knowing that people are about to hear the album has got to be at least somewhat stressful? “I know that I love the record,” he shrugs. “So my thinking is: it’s gonna come out and whatever’s gonna happen, it’s gonna happen. It’s like a fingerprint, it’s your voice – there’s nothing you can do about how people receive that. If it sells a million first week? Incredible. If it sells two pounds first week, it’s incredible too. I’m just in this place of contentment.” He likens the feeling to getting on stage. In live performances, Umoh exudes vibrancy, the music moving through him, a picture of confidence. “I know what I am, I know what I can do,” he says, “I wrote the songs, I love the songs – it came from me. So performing the songs is not this gigantic thing … it’s just me breathing.”

Clearly, his grandma’s words have had an effect. By the time he was 17 and had moved to Ashford, Surreyto live with his mum, Umoh was uploading raps online, putting on an American accent. He went to university in Norwich, where he began to sing in his own voice, and it was not long after that his SoundCloud began to gain traction. Still, early 2000s hip-hop was his first love, and he points to the genre as an example of what all great art should aspire to do: “When people say that a lot of white people love hip-hop or whatever? [That means] it can translate to people who have nothing to do with that culture nor have any experience or understanding of it. That’s music that has had an effect on the world.”

Umoh does not shy away from politics in his music. His first album featuredMessage in a Hammer, a track about the 2020Lekki toll gate massacrein Lagos; onParadise Now,there’s Jellyfish, a scathing song about spineless British politicians. For Obongjayar, like his heroes Fela Kuti and Bob Marley, music having a message does not mean it has to be at the expense of a good tune. “I think there was a point where I was like …” he puts on an affected, earnest voice, “‘I gotta be conscious, bro, I gotta write stuff that’s gonna change the world!’” He laughs. “Nah man, I don’t think music operates like that, or that it has the licence to do that. Saying what you feel shouldn’t come at the cost of the music. If you’re trying to hammer in a message, you’re putting yourself in front of the thing and it becomes indulgent. If you shout at people, no one gives a shit.”

Jellyfish is an engrossing, high-energy rager with distorted staccatos of electronics and percussion. Only by listening closely will you hear lines like: “My heart is watermelon” and “Bomb bomb spawned by the stars and stripes”. For Umoh, this isn’t telling people what to think, but rather expressing his own anger. “Seeing how governments move, people in power, corporations – how for whatever monetary reasons you sell yourself,” he says, hitting the table for emphasis. “I was really pissed off with how spineless Britain was in response to Israel-Palestine. Waiting for America? Why are you being such a bitch, bro? You’re in a position where you can turn the tables, where you can say, ‘That’s fucked up, that’s wrong, we don’t stand for that.’ The Conservatives, Keir, it’s the same shit – they’re so spineless and it pisses me off.”

On social media, Umoh is “Obongjayar, Devil Slayer”, but he says this is more about reckoning with his own demons. Umoh was raised as a Christian, and though he wouldn’t describe himself as such these days, his work and person is still imbued with spirituality. Album twofinds cries of “hallelujah!” and reflections on prayer – and, obviously, it’s calledParadise Now.He explains: “This isn’t about paradise as a destination. I think paradise is now, it’s here, this is part of it. Every moment is an opportunity to soak in beauty. It’s not taking ‘now’ for granted, it’s your relationship with yourself and the world around you.”

For Obongjayar, success will be in his ability to communicate that sentiment through writing songs. As he says: “The most important part is being able to take my perspective on how I see the world and where I’m from, what my mind sees, and translate that vision into a language where everyone else can understand what it is. That’s peak artistry.”

Paradise Nowis released on 30 May via September Recordings. Obongjayar tours in November

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Source: The Guardian