Manchester City CEO Soriano excited by global impact of new Club World Cup

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"Manchester City CEO Discusses Globalisation Impact of FIFA Club World Cup"

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Ferran Soriano, the CEO of Manchester City, expressed his enthusiasm regarding the revamped FIFA Club World Cup, which now features an expanded 32-team format. Soriano emphasized that this new structure is a significant step towards the globalisation of football, affirming that clubs like Manchester City should compete against teams from diverse regions, including Morocco and Korea. He articulated that the essence of football lies in its global appeal and that participating in such international tournaments is essential for a club's identity. Soriano highlighted the balance between being locally rooted and globally recognized, ensuring that Manchester City can maintain its commitment to its domestic fanbase while showcasing its style of play on a wider stage. The CEO's comments reflect a broader vision of football as a universal sport that transcends geographic and cultural boundaries.

In their opening match of the tournament, Manchester City secured a 2-0 victory against Morocco's Wydad, with goals from Phil Foden and Jérémy Doku. This win marked the beginning of City's title defense, having previously claimed the championship in a competition format featuring only seven clubs. Soriano also discussed the club's strategic approach to squad renewal, noting that they have made significant investments in new players, acquiring eight new recruits over two transfer windows. He underscored the importance of maintaining stability within the team, citing Pep Guardiola's long-term commitment as a sign of the club's solid foundation. Soriano acknowledged that while the squad's renewal is a natural process, it is crucial for the club to remain competitive and continue to attract top talent, as exemplified by the legacy of players like Kevin De Bruyne, who contributed significantly to Manchester City's success over the past decade.

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Manchester City’s chief executive Ferran Soriano said he was excited by the way the revamped 32-team Fifa Club World Cup was driving football’s globalisation, with the Spaniard believing the holders can embrace the tournament’s expanded format and still be relevant to their domestic fanbase.

Pep Guardiola’s sidebeat Morocco’s Wydad 2-0 on Wednesdayin Philadelphia in their opening group game as they began their defence of atitle claimed two years agoin the competition’s last seven-club iteration.

Soriano said of the new format: “We are very excited by it. It’s something that was very much needed. Soccer is a global sport and we have to make it global. You have to have teams like Manchester City playing teams from Morocco, Korea or wherever. That’s part of the globalisation of the No 1 sport in the world. It’s a great initiative and we are very happy to be here.

“It’s very important to be here because we are a global football club. We have our roots and we are proud of them. But you can be local and relevant and faithful to the history of the club and the fans that support you, but you can also be global and show what we do – which we believe is beautiful football – to the world. It’s a combination that works very well and we are proud.”

Goals from Phil Foden and Jérémy Doku secured the defeat of Wydad as Guardiola gave debuts to Tijjani Reijnders and Rayan Cherki, two of his eight new recruits in the past two windows.

Soriano said: “I’m happy with the work that we did. This is part of multi-annual planning. Last summer we only bought one new player [Savinho, while Ilkay Gündogan returned on a free transfer] but this year between the winter and the summer it will be eight new ones.

“It’s part of the annual cycle, the renewal of the squad. We accelerated some of it and now we are very happy with the squad we have. It’s part of the game [to refresh]. We look for stability, the fact that Pep is going to be with us for 10 years shows that we are a stable club.

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“But the squad needs to be renewed. It’s something that happens naturally. We’ve had fantastic players like Kevin De Bruyne who spent a decade with us. That’s a testament to his quality but also our stability.”

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Source: The Guardian