‘How the hell is that fair?’: Australian dairy farmers say milk price offer won’t cover rising costs

TruthLens AI Suggested Headline:

"Australian Dairy Farmers Face Financial Strain Amid Low Milk Prices and Rising Costs"

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AI Analysis Average Score: 7.0
These scores (0-10 scale) are generated by Truthlens AI's analysis, assessing the article's objectivity, accuracy, and transparency. Higher scores indicate better alignment with journalistic standards. Hover over chart points for metric details.

TruthLens AI Summary

Australia's dairy industry is facing significant challenges as it grapples with declining numbers of dairy farms, rising production costs, and the impact of natural disasters. The latest offer of farm-gate milk prices ranging from $8.40 to $9.20 per kilogram of milk solids is seen as inadequate, especially in light of the average price of $9.79/kg MS received in the previous year. Nearly half of Australia's dairy farmers, approximately 1,900 individuals, are experiencing severe financial and emotional stress due to ongoing droughts in Victoria and South Australia, alongside flooding in New South Wales. Many farmers have already incurred substantial losses, and the low price offers may force some to exit the industry altogether, raising concerns about the viability of dairy farming in the region.

In response to the pressures, farmers and industry advocates are voicing their frustrations over the disconnect between production costs and the prices offered by major processors. The president of the Australian Dairy Farmers, Ben Bennett, highlighted that prices below $9/kg fail to cover the costs of production, which have been exacerbated by inflation and climate-related challenges. Other farmers, like Bernie Free from Warrnambool, are struggling with the lack of grass due to drought, which has led them to hand-feed their cattle at unprecedented levels. While some co-operatives, such as Norco, are offering more competitive prices, the overall sentiment among farmers is one of disappointment and concern regarding the sustainability of the industry. The declining number of dairy farms, from over 6,300 in 2014 to about 3,900 in 2024, further underscores the urgent need for a reevaluation of pricing strategies to ensure the survival of the sector amidst rising global dairy prices and local economic challenges.

TruthLens AI Analysis

The article highlights the challenges faced by Australian dairy farmers amid a backdrop of natural disasters, rising production costs, and insufficient milk prices. It emphasizes the precarious state of the dairy industry, suggesting that many farmers may be driven out of business due to these pressures. As the agricultural sector grapples with an economic downturn, the implications of these challenges extend beyond the farmers themselves, affecting consumers and the broader economy.

Purpose of the Article

The article aims to shed light on the struggles of dairy farmers in Australia, particularly in the context of rising operational costs and inadequate pricing from processors. By highlighting quotes from industry leaders and farmers, it seeks to evoke empathy and awareness among readers regarding the plight of those in the agricultural sector. The intent is to catalyze discussions about fair pricing and the sustainability of the dairy industry.

Public Perception

This article may create a perception of urgency and distress within the agricultural community. By emphasizing the emotional and financial toll on farmers, it seeks to garner public support for the dairy industry. The narrative suggests that consumers should be aware of the real costs associated with dairy production, potentially influencing consumer behavior towards supporting local producers.

Omissions and Hidden Aspects

While the article focuses on the challenges faced by farmers, it may underreport the role of major supermarkets in setting milk prices. By portraying the situation primarily from the farmers' perspective, it may obscure the complexities of the supply chain and the impact of corporate pricing strategies on rural economies.

Manipulative Aspects

The article carries a manipulative element in its emotive language and emphasis on the impending crisis for farmers. Phrases like "last straw" and "forced to sell cattle" are designed to elicit a strong emotional response from readers, potentially skewing their perception of the situation. This emotional framing may serve to rally public support for changes in policy regarding pricing and subsidies.

Reliability of the Information

The information presented appears credible, as it incorporates direct quotes from industry representatives and statistical data on milk prices. However, the reliance on anecdotal evidence and emotional appeals could affect the overall objectivity of the piece. While the core facts regarding the challenges faced by dairy farmers are valid, the narrative framing may lead to a selective portrayal of the situation.

Societal Impact

The article highlights potential socio-economic ramifications, including decreased dairy production and job losses in rural areas. Should many farmers exit the industry, this could lead to increased imports of dairy products, affecting local economies and food security. The emotional toll on farmers could also translate into broader mental health issues within agricultural communities.

Target Audiences

This piece is likely to resonate with agricultural communities, consumers who prioritize local produce, and advocates for rural economic sustainability. It aims to engage those concerned with food security and the welfare of farmers, appealing to readers who value ethical consumption practices.

Market Implications

The article could influence stock prices of companies involved in the dairy supply chain. If farmers continue to struggle and the industry contracts, this may lead to supply shortages, prompting consumers to turn to alternative sources or imports. Companies that rely heavily on local dairy production may face challenges if prices and supply become increasingly unstable.

Global Context

In the context of global dairy markets, the challenges faced by Australian farmers reflect broader issues of agricultural sustainability and climate change. As extreme weather events become more frequent, the resilience of agricultural sectors worldwide is brought into question. This aligns with ongoing discussions about food security and climate adaptation strategies.

Artificial Intelligence Influence

While it is difficult to ascertain definitively whether AI was utilized in the article's writing, the structured presentation of data and quotes suggests a possible use of AI tools for data analysis or content generation. If AI was involved, it might have influenced the articulation of the farmers' struggles in a way that emphasizes emotional appeal and urgency.

In conclusion, the article serves as both an informative piece on the state of the Australian dairy industry and a call to action for consumers and policymakers to consider the implications of dairy pricing and production sustainability. The overall reliability of the article is moderate, with a blend of factual reporting and emotional framing that could affect readers' perceptions.

Unanalyzed Article Content

Australia’s declining dairy industry is set to contract further than usual this year thanks to a combination of natural disasters, rising costs of production and lower than expected minimum farm-gate milk prices.

Advocates warn the low milk price offer may be the last straw for many farmers, especially the 1,900 – almost half of all dairy farmers in Australia – struggling with the financial and emotional toll of severe drought in Victoria and South Australia, or extreme flooding in New South Wales.

Opening milk prices of $8.40-$9.20 per kilogram of milk solids (MS) – the non-water components of milk such as milk fat and protein – released in June by processors – are slightly higher than 2024’s starting point, but lower than 2023. Farmers received an average of $9.79/kg MS for their milk in 2023-2024.

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Despite the emotional and financial turmoil in the fields, consumers are unlikely to notice much difference in the retail price of dairy products. Major supermarkets Coles, Woolworths and Aldi use milk as a loss leader, and set the price expectations. Any shortfalls in supply will be made up with imports from overseas or interstate where farm gate prices are lower.

The Australian Dairy Farmers president, Ben Bennett, who farms at Pomborneit in south-west Victoria, says prices below $9/kg are less than the cost of production and fail to recognise the impact of higher global markets, inflation, or the cost of responding to drought and a one-in-500-year flood.

Many farmers had already lost hundreds of thousands of dollars in 2024-2025, a figure Bennett expects to be dwarfed in the coming financial year as producers are forced to sell cattle to buy feed.

“Some dairy farmers just won’t be able to endure this latest blow and they’ll have to exit the industry,” Bennett says.

The Victorian Farmers Federation United Dairyfarmers of Victoria president, Bernie Free, has a dairy at drought-affected Warrnambool andtold Guardian Australia last monththat he was hand feeding – supplying silage and other fodder to his 650 friesians to make up for the lack of grass – more than he ever had in his 30 years on the land. He says $10/kg MS would be enough to cover increasing costs of production “if we didn’t have drought”.

“On my farm, and every other farm in western Victoria and South Australia, we don’t have any grass growing,” he says.

“We’re going to be short of grass fibre to feed our cows all the way through until the autumn break next year, and we’ve got 10 or 11 months of worrying about where we’re going to get feed for our cows.”

The Norco chair, Michael Jeffery, whose entire farm at Kempsey in northern NSW wasinundated by the May floods, is now spending $30,000 a week on hay to hand feed more than 500 cows and heifers.

He will use drones to try to sow seed into paddocks that are still too wet to drive on in a bid to get some pasture growing before spring, and faces a bill of “hundreds of thousands of dollars” to repair damage to laneways. Jeffery estimates the cost of the floods to his business at $1.1m.

Norco, which is a co-operative wholly owned by about 300 members on 190 farms in northern NSW and south-east Queensland, calculates its prices differently because it focuses on the fresh milk market. It is forecasting an average of 90c a litre, which equates to about $12.45/kg MS.

The company is also working on separate measures to help its flood-affected suppliers.

Jeffery says the opening figures from some major processors were misleading because they were weighted averages and “completely unachievable in reality”.

“Our headline price is an actual average based on supplier profile and a bit over half a cent better than our main competitors, assuming full quality,” he says.

“Given the recent commodity values, I agree [$9/kg] is lower than what would be expected in Victoria.”

The president of eastAUSmilk, Joe Bradley, says prices less than $9/kg were disappointing and unsustainable, showing the major processors and supermarkets undervalued milk.

Bradley milks 200 cows at Dayboro, north-west of Brisbane. “Farmers are saying to me: the processors keep telling us the price is good, demand is going up and this is as good as it gets,” he says.

“The price of hay has gone through the roof, and our costs keep going up, yet we don’t get a price increase … how the hell is that fair?”

Under the Dairy Code of Conduct, which took effect in 2020, processors are required to publish milk supply agreements and minimum prices for the next season – along with the reasons – on their websites by the first business day in June. Companies can adjust pricing during the season, announcing step-ups to pay a higher price when market conditions improve.

Rabobank senior dairy analyst Michael Harvey says opening prices were broadly in line with his expectations of a $9/kg minimum, published in the annual Australian Dairy Market Outlook released a week earlier.

This was on the back of a 25% rise in the Global Dairy Trade index during 2024-2025.

“More importantly, the milk actually doesn’t start coming in and being sold into the market until the spring peak,” he says.

“As the season progresses, if the market plays out the way we expect, there will be upside from here.”

Harvey says he understands the frustration of farmers, but companies need to find the right balance, given global uncertainty.

The number of registered dairy farms in Australiafellfrom 6,308 in 2014 to 3,889 in 2024, a drop of 38%. Over the same period, milk production declined from 9.421bn litres to 8.376bn litres.

In the biggest milk producing state, Victoria, 2,552 dairy farmers produced 5.297bn litres, more than 63% of the national total in 2023-2024.

Despite the gradual decline in production, dairy remains Australia’s third biggest rural industry by farm-gate value and exports, behind red meat and wheat, according to figures from Dairy Australia.

Sandra Godwin is a freelance journalist based in Swan Hill, Victoria

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Source: The Guardian