Haunted couture: dressing like a ghost has captured the zeitgeist

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"The Rise of Haunted Couture in Contemporary Fashion"

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TruthLens AI Summary

The fashion world is witnessing a striking trend dubbed 'haunted couture', characterized by ethereal and spectral designs that evoke a sense of nostalgia and eeriness. This trend was notably showcased in Dior's Resort 26 collection, which featured ghostly gowns and was accompanied by a film titled Les Fantômes du Cinéma. The collection's presentation in Rome, where attendees adhered to an all-white dress code, underscored the haunting aesthetic with flowing tulle gowns, embellished dresses, and an overall ethereal vibe. Fashion editor Rachel Tashjian's prediction of a 'haunted' summer look aligns with this movement, which blends elements from previous trends like cottagecore and underwear-as-outerwear, resulting in garments that appear both romantic and slightly disheveled. This aesthetic is defined by its use of luxurious fabrics like silk chiffon and lace, combined with chaotic styling choices that reveal undergarments and create a sense of raw intimacy.

Catherine Spooner, a professor at the University of Lancaster, offers insights into the cultural and historical influences fueling this trend. She connects the spectral fashion to societal themes, including global political tensions and historical references such as the white dresses worn during the French Revolution and the haunting image of Miss Havisham from Charles Dickens' Great Expectations. The recent Australian Fashion Week also showcased this aesthetic, with designers presenting collections that reflect themes of disappearance and haunting elegance. For instance, designer Courtney Zheng's use of sheer fabrics and vintage-inspired designs evokes a sense of eerie beauty, while other collections comment on contemporary social issues. Spooner suggests that this ghostly trend serves as a form of quiet rebellion against conservative political shifts, with haunted couture embodying both intimacy and a sense of revolution, making it a complex and thought-provoking movement in today's fashion landscape.

TruthLens AI Analysis

The article explores a fascinating trend in the fashion industry, specifically the emergence of "haunted couture," which reflects broader cultural and societal themes. By examining the implications of this trend and its connections to historical events and current societal issues, the article reveals how fashion can serve as a lens through which we can understand deeper social dynamics.

Cultural Reflection

The concept of "haunted couture" captures a moment in time where fashion intertwines with historical nostalgia and contemporary anxieties. The reference to gothic elements, along with a commentary on global political tensions, suggests that this style is not merely about aesthetics but rather a reflection of societal concerns, such as income inequality and cultural unrest. The historical references, like Marie Antoinette's controversial fashion choices, serve to connect the past with present-day sentiments, suggesting that fashion is a recurrent dialogue with history.

Target Audience and Societal Impact

This trend appears to resonate particularly with communities that appreciate both fashion and its underlying cultural narratives, such as millennials and Gen Z consumers who often seek deeper meanings in their choices. The article implies that these groups are looking for styles that express individualism while also commenting on societal issues. The fashion industry, by adopting such themes, may be aiming to engage a more thoughtful consumer base that values authenticity and historical context.

Economic Implications

The rise of "haunted couture" could influence market dynamics as brands respond to the trend. Companies that capitalize on this aesthetic may see an increase in sales, particularly those positioned in the luxury market. The reference to haute couture suggests that high-end fashion houses like Dior could benefit from this trend, potentially affecting stock prices for publicly traded luxury brands. The article hints at the possibility that the embrace of gothic and ethereal styles might attract new consumers, thereby boosting the market.

Political and Social Commentary

The article presents a subtle critique of current political climates, linking the fashion trend to global unrest and social movements. By highlighting the cultural significance of the white dress in historical revolutions, it suggests that fashion can be a form of protest or commentary on societal issues. This connection may resonate with audiences who are increasingly aware of the socio-political implications of their consumption choices.

Manipulative Elements

While the article does not overtly manipulate, the framing of "haunted couture" as a response to political tensions could be seen as a way to provoke a particular reaction from readers. By invoking historical figures and events, the article might elicit feelings of nostalgia or urgency, thereby encouraging readers to engage with the fashion industry in a more meaningful way.

The overall reliability of the article seems strong, as it draws on expert opinions and historical references to substantiate its claims. However, the interpretation of these trends can be subjective and may reflect the biases of the authors and the fashion editors quoted.

Unanalyzed Article Content

“The look of the summer is going to be kind of haunted,” wrote fashion editor Rachel Tashjian in her newsletter, Opulent Tips, this April. Without a crystal ball – or holding a seance – she couldn’t have known Dior’s Resort 26 collection would be made up of spectral gowns and accompanied by a film featuring ghosts called Les Fantômes du Cinéma.And yet, here we are.

In Rome, for her final show with Dior on 28 May, Maria Grazia Chiuri issued female attendees an all-white dress code (men were asked to dress in black), then each look on the runway at the 18th-century Villa Albani Torlonia was more ethereal than the last. The final three: a white tulle gown that was only half there; a high-necked dress beaded so it moved like snakeskin; and another in embellished silver as resplendent as Tolkien’s mithril.

When translated off the runway, haunted couture is aptly phantasmic (read: hard to define). It is a mishmash of last year’s bloomer obsession, underwear-as-outerwear and cottagecore, each with a tatty edge. It’s a worn-out wedding dress or a dishevelled, see-through gown. It’s floaty, sumptuous fabric – silk chiffon, taffeta, lace – but the styling is a little chaotic – an exposed, extravagant bra strap or a nighty worn out-of-the-house. It’s sexy matron: full skirts, full sleeves and high necklines, but without a slip so everyone can see your underwear.

“It’s a party at the end of the world,” says Catherine Spooner, a professor at the University of Lancaster, who is writing a book about the white dress in Gothic literature and film. She believes the trend is fuelled by global political tensions. “The French Revolution is culturally significant at this particular moment,” she says, referencing growing income inequality. “Marie Antoinette really pioneered underwear as outerwear.” The last queen of France caused a scandal when she had her portrait painted wearing a white loose-fitting undergarment in 1783.

Spooner cites multiple historical influences that have informed the spectral aesthetic. The white shrouds people were once buried in, because their clothes were valuable and had to be reused; a famous 1830s Parisian production of Hamlet where Ophelia wore white as she went insane. “But I think the most important influential figure … is not actually a ghost, it’s Miss Havisham in Great Expectations,” she says.

The enduring image of Dickens’ jilted spinster roaming a dilapidated mansion in her ragged wedding dress was evident on the runways duringAustralian fashionweek (AFW) last month. Beare Park’s collection closed with two long white dresses. One was a slip dress so deconstructed it fell open across the side of the body, the other was an off-the-shoulder white gown in stiff silk taffeta worn by a grey-haired model.

Designer Courtney Zheng showed a floor-length chiffon dress in pale grey with a fluid, full skirt. The dress was so sheer the model’s underwear added to the silhouette, while a loose piece of chiffon wrapped around the model’s neck like a scarf, draping across the line of the bust. She calls these romantic looks historical yet timeless. “I’m drawn to eerie elegance.”

Other looks remind Spooner of the schoolgirls who disappear in the film Picnic at Hanging Rock. These include a simple, white cotton poplin dress from Zheng’s collection with a built-in bullet bra inspired by vintage underpinnings; andAmy Lawrence’s use of undyed silk with faggoting which gives the impression that parts of each long, white dress are floating. “It’s just been rereleased for the 50th anniversary so it’s sort of back in the cultural consciousness,” Spooner says.

The mysterious film also inspired Zimmermann’s AW25 collection, Hypnotic, which was presented at Paris fashion week back in March. But somehow the brand’s crochet, pompoms and paisley silks remain more boho than spectral, whereas Chemena Kamali’s Chloé – the home of the bloomer and floating chiffon resurgence – manages to be both.

Spooner says Picnic at Hanging Rock’s original release in 1975 coincided with a period when the white dress was everywhere in fashion. “There are other parallels happening with the early 70s now,” she says. “The hippy, flower-power movement and climate change” alongside this “retrograde femininity” that we’re seeing with the rise of rightwing politics.

At Nicol & Ford’s AFW show, the feeling of haunting was deliberate. The colour progressively drained from each look so that, by the show’s end, dresses were translucent and tattered, as though the wearer was being erased. The collection was a commentary on the “conservative political swing, resulting in a roll-back of protection for gender diverse communities”, designers Lilian and Katie-Louise Nicol-Ford say.

In this context ghostly garb might feel nihilistic – designed for a sad, debaucherous, final-days party – but Spooner says solace can be found in small rebellions. Since it “feels inappropriate because it’s often overtly intimate” haunted couture is “implicitly revolutionary as well”.

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Source: The Guardian