Elio gives Pixar its worst ever box-office opening despite positive reviews

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"Pixar's Elio Records Lowest Box Office Opening Amid Positive Reviews"

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Pixar's latest animated feature, Elio, has experienced a disappointing box office debut, marking the studio's worst opening weekend to date. The film, which tells the story of an orphaned boy who dreams of being abducted by friendly aliens, earned an estimated $21 million in North America and $14 million internationally. This lackluster performance comes despite generally positive critical reviews. Competing films, such as Disney's live-action remake of How To Train Your Dragon and Danny Boyle's zombie sequel 28 Years Later, overshadowed Elio's launch. The former secured $37 million in its second weekend, while the latter garnered $30 million in North America and $60 million globally, further emphasizing the challenges faced by original animated films in a market dominated by established franchises and remakes.

The challenges for Pixar are apparent as it navigates an industry trend where original animations struggle to achieve box office success. Although Pixar has had triumphs with its sequels and franchises, such as Inside Out 2, which grossed $155 million in its opening weekend, original concepts have become increasingly difficult to market. Pre-release projections for Elio suggested it would perform similarly to Pixar's previous original film, Elemental, which opened at just under $30 million. This is a significant decline from the studio's peak, exemplified by Coco's $49 million opening weekend in 2017. Despite the initial financial setback, Disney expressed confidence that Elio would eventually find success akin to Elemental, which turned into a sleeper hit. Audience reception appears promising, as indicated by positive exit polling and an A CinemaScore, including an A+ rating from children. Critics have noted the film's charm and emotional depth, although some found certain elements to be formulaic.

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Pixar has had its worst box office opening ever with Elio, its new, alien-themed children’s animation, taking just an estimated US$21m in North America and $14m internationally, despite generally positive reviews.

Elio, about an orphaned boy whose dream of being abducted by (friendly) aliens comes true, struggled against the competition: Disney’s live action remake ofHow To Train Your Dragon, which ate the competition with $37m in its second weekend; and Danny Boyle’s zombie threequel28 Years Later, which landed 23 years after his cult classic 28 Days Later and took $30m in North America and $60m globally.

Pixar, the powerhouse studio behind Toy Story, Finding Nemo and The Incredibles, had been bracing for modest results for Elio as it weathers an industry-wide trend of original animations struggling to perform against franchises and remakes.

While Pixar has found success with its own franchises – most recentlyInside Out 2, which grossed an estimated $155m in its opening weekend and a total of $1.7bn globally in 2024 – it has found original ideas a harder sell.

Ahead of Elio’s opening weekend, pre-release tracking suggested it would be on par with Pixar’s 2023 originalElemental, which took just under $30m in its opening weekend – a significant step down from the high-water mark for original animations set by the studio with 2017’sCoco, which took $49m at the domestic box office in its opening weekend and $814.3m globally across its release.

On Sunday, Pixar’s corporate parent, Disney, said it was confident its latest movie would find the same longer-term success as Elemental, a sleeper hit that ultimately took almost $500m globally. Exit data bodes well, with Elio scoring glowing PostTrak exit results from its opening weekend, and an A CinemaScore, including an A+ from kids.

Reviews have also been generally positive, although some critics have found it underwhelming.Guardian’s Peter Bradshawsaid the film had “charm, likability and that potent ingredient: childhood loneliness and vulnerability”, while also describing the large chunk of the film set in space as “[occasionally] a little formulaic, a bit programmatic”.

Pixar’s most successful opening weekend in its 39 year-history was for 2018’s Incredibles 2, which took $182.6m in North America and $231.5m globally.

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Source: The Guardian