Core principles: the return of ‘real’ cider

TruthLens AI Suggested Headline:

"Revival of Traditional Cider Making Emphasizes Terroir and Local Ingredients"

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AI Analysis Average Score: 7.7
These scores (0-10 scale) are generated by Truthlens AI's analysis, assessing the article's objectivity, accuracy, and transparency. Higher scores indicate better alignment with journalistic standards. Hover over chart points for metric details.

TruthLens AI Summary

Felix Nash, founder of the Fine Cider Company in London Fields, reflects on the evolution of cider-making over the past decade. He notes that while the industry has seen a surge in mass-market production, which often relies on cheap apple concentrate, there is a growing trend towards terroir-focused cider production. This return to traditional methods emphasizes the unique qualities of apples grown in specific regions, a concept that has historical roots in the UK. Nash highlights that many large producers prioritize efficiency and cost over quality, resulting in ciders that lack the depth and character that come from using fresh, local ingredients. He laments the decline of traditional orchards, with 90% of them disappearing since World War II, which poses a threat to the future of fine cider in the UK. Nash advocates for the protection of these orchards and supports initiatives aimed at restoring them, emphasizing the need for consumers to recognize the value of authentic cider made from quality fruit.

As the cider landscape evolves, Nash observes a shift in consumer behavior, with natural wine drinkers increasingly gravitating towards fine cider as prices for their preferred wines rise. This trend presents an opportunity for cider makers to attract those seeking high-quality British beverages at a more accessible price point. Upcoming events like the London Cider Salon offer a platform for producers to showcase their creations and engage with consumers. Nash encourages cider enthusiasts to explore the diverse offerings from local producers, highlighting specific ciders that exemplify the quality and craftsmanship of the fine cider movement. By supporting these producers, consumers can contribute to the preservation of traditional cider-making practices and promote a resurgence of this uniquely British beverage, ensuring its future in the market.

TruthLens AI Analysis

The article highlights the revival of traditional cider-making in the UK, focusing on a movement towards terroir-driven production rather than mass-market methods. It showcases the perspective of Felix Nash, founder of the Fine Cider Company, who laments the decline of quality cider and the disappearance of orchards. The piece seeks to inform readers about the importance of preserving traditional cider-making practices and the need for governmental support to protect orchards.

Cider Production Trends

The contrast between mass production and artisanal cider-making is a central theme. Nash's observations indicate that large-scale cider producers often prioritize cost-cutting over quality, leading to a diluted product that lacks the rich flavors associated with traditional methods. This situation has spurred a grassroots movement aimed at restoring the heritage of cider-making in the UK.

Environmental Concerns

The article emphasizes the alarming decline of apple orchards since World War II, highlighting that 90% of them have vanished. This loss is attributed to various factors, including agricultural changes and urban development. The mention of initiatives like Find & Foster suggests a community-driven approach to restoring small orchards, which not only supports cider production but also biodiversity.

Community and Cultural Identity

The focus on terroir and traditional practices connects to broader themes of cultural heritage and local identity. The revival of real cider-making can foster community ties and promote local agriculture. By advocating for the preservation of orchards, the article resonates with those who value sustainable practices and the cultural significance of local food production.

Economic Implications

The discussion surrounding cider quality and orchard preservation has potential economic impacts. Supporting local cider producers may not only enhance the economy of rural areas but also attract tourism focused on culinary experiences. As awareness grows, there could be a shift in consumer preferences towards artisanal products over mass-produced alternatives.

Potential Manipulative Elements

While the article presents a compelling narrative, there may be an underlying agenda to elevate the status of small cider makers at the expense of larger companies. The language used can evoke a sense of nostalgia and urgency, potentially manipulating readers' emotions to support local producers. The framing of mass production as inferior could alienate consumers who enjoy popular brands.

Credibility Assessment

Overall, the article provides a credible perspective on an important cultural and agricultural issue. It is well-researched, citing historical references and current initiatives aimed at addressing the decline of traditional cider production. However, the emphasis on the negative aspects of mass production could lead readers to perceive a bias against larger companies.

In conclusion, the article successfully raises awareness about the need to protect traditional cider-making practices and the environments that support them, while also potentially steering public opinion towards a preference for local and artisanal products.

Unanalyzed Article Content

“When I started out 10 years ago, only three of the makers here were even in business,” says Felix Nash, gesturing to the reams of golden bottles that line the shelves of his shop. I’m atthe Fine Cider Companyin London Fields, east London, with its founder, having arrived with the hope of lapping up all that fine cider has to offer inside a neat hour. (Spoiler alert: I leave thirsty and inspired.)

Although much of recent cider-making history is defined by mergers and mass-market production, there’s also an exciting re-emergence of terroir-focused production, though that is something Nash claims has always been a part of the UK’s agricultural DNA: “One of the first things the Royal Society ever published was on perry and cider, whenJohn Beale,an early fellow, recognised that an apple variety called redstreak grew particularly well in certain parts of Herefordshire, a concept we now understand as terroir.”

These days, much of the UK’s cider production is mass market, which has to beonly 35% appleconcentrate, and the fruit can come from just about anywhere. “Whatever’s cheapest, they’ll ferment the syrup up to 14% or 15% ABV, cut it back with water, and then it’s ready in two weeks,” Nash says. “That’s the norm for the big makers, which is sad, because until the 1950s some of them used to make champagne cider. Now, terroir isn’t so much as given a thought. We have some of the best ingredients to make cider in the world, and more people need to know about it, otherwise it’s turned into concentrate.”

Ninety per cent ofour apple orchards have disappeared since the second world war, whether replanted for other crops, rooted up for development or just plain neglected, and 50% of the ones that do still survive are in poor condition. That’s why cider makers are calling on the government to protect our traditional orchards, while local projects such asFind & Fosterseek to restore small orchards using old maps fromthe People’s Trust for Endangered Species. (For a deeper dive, read Tomé Morrissy-Swan’sfabulous articlefor the Observer.)

A good way to support the industry is, as always, to buy from it. Nash notes that he’s currently seeing a funnelling of natural wine drinkers into fine cider, with those who have a penchant for the funky being priced out of buying their favourite bottles as often as they’d like after significant price rises. And for those who want to drink something British, but don’t have the budget for English sparkling wine (more on why that costs what it doeshere), fine cider might also be a solution.

If you’re still on the fence, let the makers convince you themselves –the London Cider Salonis coming up on 21 June at Tate Modern in London, and provides an opportunity to taste your way through 30 producers (early bird tickets are now on sale for £20). I’ll see you there.

Townsend Farm Wild-Ferment Cider£3.50 Delli(330ml), 5%. A single serve of assorted apple varieties from Ledbury,dosagedwith jonagold apple juice.

Wilding Cider Quercus£13.50 Beckford Bottle Shop(750ml), 7.5%. Textured, full and intense – one for amber wine lovers.

Kingston Black Pét Nat 2022£15 Little Pomona(750ml), 7.7%. A single, spontaneous fermentation produces a bright, effervescent cider.

Homage to Hogg Premium Cider£16 Naughton Cider Company(750ml), 13%. A Scottish cider aged in oak for 10 months and bottled on cork, like a champagne.

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Source: The Guardian